discoWe compared 22 brands like Princess Polly, the closest alternatives on fit, price and aesthetic — 1 cheaper and 5 more premium, led by Hello Molly and peppermayo.
If you love the playful and lively style of Princess Polly, then you might also enjoy brands like Hello Molly, ASOS, and Urban Outfitters. Each of these brands captures a contemporary aesthetic, colorful palettes, and an emphasis on trend-forward designs, making them great alternatives for young fashion enthusiasts. Whether you’re drawn to Hello Molly's edgy take, ASOS’s wide assortment, or Urban Outfitters' eclectic vibe, these brands offer exciting options similar to Princess Polly that will keep your wardrobe fresh and trendy.
Australian online retailer of trend-driven party, formal and going-out dresses at accessible prices, sold direct through hellomolly.com.
Why it's similar. Hello Molly shares a contemporary style and colorful palette with Princess Polly, making their offerings appealing to a similar audience.
What changes. Narrower focus on occasion/formal dresses, less denim and basics
Sydney online womenswear label selling influencer-driven party, festival and vacation dresses at accessible prices.
Why it's similar. Peppermayo began as a Sydney eBay store in 2012 and now designs its own satin slips, corset tops and festival dresses, competing on identical influencer trade.
What changes. More holiday/festival styling, smaller everyday range
Sydney-founded womenswear label making trend-led going-out dresses, tailoring and denim at accessible prices, marketed heavily through Instagram and TikTok.
Why it's similar. Adds trend tailoring and denim to the going-out mix
What changes. Slightly more grown-up, tailoring-led assortment
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Melbourne womenswear label making trend-led, body-conscious party dresses and separates, sold globally online since 2007.
Why it's similar. Bodycon-heavy, clubbier Melbourne take
What changes. Tighter party focus, less breadth in knitwear/swim
Australian womenswear label known for vintage-inspired corset tops, slip dresses and feminine occasion-wear sold largely direct-to-consumer online.
Why it's similar. Byron Bay label With Jean sells corset tops, bias-cut slip dresses and milkmaid styles direct to the same online-first Australian customer Princess Polly built on.
New York-founded footwear label, owned by Steve Madden since 2014, known for trend-driven boots, sandals and loafers at mid-market prices.
Why it's similar. Shares a contemporary style with a focus on trend-driven designs appealing to a similar demographic.
London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.
Why it's similar. ASOS provides a contemporary style and colorful palette, closely aligned with the fun vibe of Princess Polly's offerings.
Los Angeles womenswear label owned by Revolve, known for feminine party dresses, denim and going-out separates.
Why it's similar. Both brands focus on trendy, playful designs with an emphasis on vibrant colors and flattering silhouettes.
URBN-owned American retail chain selling vintage-inspired apparel, BDG denim, sneakers and apartment goods to a Gen Z and millennial audience.
Why it's similar. Urban Outfitters and Princess Polly both embrace a contemporary style with relaxed silhouettes and colorful designs.
Melbourne womenswear label producing limited-run linen, wool and vintage-fabric pieces locally, founded in 2015 by Emma Cutri and Alice McIntosh.
Why it's similar. Both have playful aesthetics and utilize colorful palettes, appealing to a similar audience.
London lingerie label founded in 2016, known for colour-blocked bras, briefs, bodysuits and sleepwear made in recycled and lower-impact fabrics.
Why it's similar. Georgia Larsen founded her London lingerie label in 2016, colour-blocking bras, bodysuits and sleepwear in lower-impact fabrics that Princess Polly's going-out range never covers.
British lifestyle retailer known for print-led, embroidered casualwear and homeware, owned by TFG London since October 2024.
Why it's similar. Utilizes similar materials and colorful designs, catering to a broad audience for casual wear.
Boohoo's online-only plus-size line, offering trend-led dresses, co-ords and denim in UK sizes 16-28 at fast-fashion prices.
Manchester-born fast-fashion womenswear brand, owned by Shein since 2023 and operated through founder Nitin Passi's Sumwon Studios joint venture.
Independent London womenswear label known for Y2K- and 90s-inspired printed mini dresses, mesh and corset tops at accessible prices.
What changes. More retro-print niche, less denim and everyday wear
Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.
Independent San Francisco label making boldly printed, artist-designed dresses and tees in extended sizes, produced locally in the Bay Area.
Budget fast-fashion label that now runs digital-first under Authentic Brands Group licensees after its US stores liquidated in 2025.
The plus-size line of British high street retailer River Island, offering trend-led curve dresses, denim and outerwear at high street prices.
New York contemporary womenswear house founded by Stacey Bendet in 2002, known for embellished party dresses, bold prints and slim tailoring.
Brisbane-founded womenswear label selling affordable, trend-led coastal dresses and separates online and through a growing Australian store network.
Why it's similar. Brisbane-founded womenswear label selling affordable, trend-led coastal dresses and separates online and through a growing Australian store network.
Australian online retailer of trend-led women's occasion, party and festival wear, mixing its own label with stocked brands.
Why it's similar. Another Australian e-tailer aimed at the same young shopper as Princess Polly, selling mid-priced going-out dresses, denim, swim and festival pieces through influencer-led social marketing.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Hello Molly | Contemporary | Similar |
| 2 | peppermayo | Party dresses | Similar |
| 3 | Lioness Fashion | Going-out sets | Similar |
| 4 | Tiger Mist | Club wear | Similar |
| 5 | With Jéan | Vintage-inspired dresses | Similar |
| 6 | Dolce Vita | Contemporary | More premium |
| 7 | Asos | Contemporary | Similar |
| 8 | Lovers + Friends | Contemporary | More premium |
| 9 | Urban Outfitters | Contemporary | More premium |
| 10 | Sister Studios | Contemporary | More premium |
| 11 | Dora Larsen | Colourful lingerie | Similar |
| 12 | White Stuff | Contemporary | Similar |
| 13 | Boohoo Plus | Similar | |
| 14 | Missguided | Similar | |
| 15 | Motel Rocks | Similar | |
| 16 | Zara | Similar | |
| 17 | nooworks | More premium | |
| 18 | Forever 21 | Cheaper | |
| 19 | River Island Plus | Similar | |
| 20 | Alice and Olivia | Similar | |
| 21 | Sabo | Similar | |
| 22 | Beginning Boutique | Similar |
With Jéan ranks as the most similar brand. They share a youthful aesthetic and focus on playful, vibrant prints.
Explore With Jéan and Hello Molly, both in the mid-range price tier, and Dolce Vita, known for its trend-driven pieces.
With Jéan stands out for its sustainability and exclusive collections, while Princess Polly offers a broader range of styles, making it a matter of preference.
Princess Polly is celebrated for its trendy, youthful clothing line that features vibrant prints and playful designs, perfect for fashion-forward millennials and Gen Z.
For budget-friendly options, consider looking into Boohoo Plus and Forever 21, both offering trendy styles at lower prices.
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