{"pillar":"Princess Polly","rows":[{"name":"With Jéan","score":89,"style":"Contemporary","price":"Med","whySimilar":"Similar emphasis on playful and feminine designs with vibrant prints, making it suitable for a young audience."},{"name":"Hello Molly","score":87,"style":"Contemporary","price":"Med","whySimilar":"Hello Molly shares a contemporary style and colorful palette with Princess Polly, making their offerings appealing to a similar audience."},{"name":"Dolce Vita","score":87,"style":"Contemporary","price":"Med-High","whySimilar":"Shares a contemporary style with a focus on trend-driven designs appealing to a similar demographic."},{"name":"ASOS","score":85,"style":"Contemporary","price":"Med","whySimilar":"ASOS provides a contemporary style and colorful palette, closely aligned with the fun vibe of Princess Polly's offerings."},{"name":"Lovers + Friends","score":85,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands focus on trendy, playful designs with an emphasis on vibrant colors and flattering silhouettes."},{"name":"Urban Outfitters","score":82,"style":"Contemporary","price":"Med-High","whySimilar":"Urban Outfitters and Princess Polly both embrace a contemporary style with relaxed silhouettes and colorful designs."},{"name":"Sister Studios","score":82,"style":"Contemporary","price":"Med-High","whySimilar":"Both have playful aesthetics and utilize colorful palettes, appealing to a similar audience."},{"name":"Dora Larsen","score":81,"style":"Contemporary","price":"Med","whySimilar":"Share a colorful palette and playful styles, with an emphasis on youthful designs for a similar demographic."},{"name":"peppermayo","score":80,"style":"Contemporary","price":"Med","whySimilar":"Shares a trend-oriented approach with bold prints appealing to a fashion-forward audience."},{"name":"White Stuff","score":78,"style":"Contemporary","price":"Med","whySimilar":"Utilizes similar materials and colorful designs, catering to a broad audience for casual wear."}]}