{"pillar":"Urban Outfitters","rows":[{"name":"Pull & Bear","score":90,"style":"Contemporary","price":"Med","whySimilar":"Pull & Bear shares almost identical positioning with Urban Outfitters, offering trendy casual fashion with a focus on youthful and relaxed styles."},{"name":"Asos","score":87,"style":"Contemporary","price":"Med","whySimilar":"Both Asos and Urban Outfitters offer contemporary styles that appeal to a trendy, young audience."},{"name":"Verge Girl","score":85,"style":"Contemporary","price":"Med","whySimilar":"Both brands focus on trendy and playful styles with relaxed, cropped, and boxy silhouettes."},{"name":"Zara","score":82,"style":"Contemporary","price":"Low - Med","whySimilar":"Zara and Urban Outfitters share a contemporary aesthetic and a focus on trendy clothing that resonates with young consumers."},{"name":"Paloma Wool","score":82,"style":"Contemporary","price":"Med-High","whySimilar":"Both brands embrace eclectic and colorful designs with a focus on artistic expression."},{"name":"Topman","score":80,"style":"Contemporary","price":"Low","whySimilar":"Topman and Urban Outfitters both cater to a youthful demographic with trendy and relaxed clothing."},{"name":"Hello Molly","score":80,"style":"Contemporary","price":"Med","whySimilar":"Both brands offer vibrant, trendy pieces with a relaxed fit and colorful palette."},{"name":"Showpo","score":78,"style":"Contemporary","price":"Med","whySimilar":"Similar focus on trendy and accessibility, with interest in colorful and sustainable options."},{"name":"PacSun","score":75,"style":"Surf / Skate","price":"Med","whySimilar":"PacSun offers a relaxed, colorful style similar to Urban Outfitters, appealing to a youthful audience."},{"name":"White Fox","score":75,"style":"Contemporary","price":"Low","whySimilar":"Both cater to a youthful, trendy audience with bold and colorful styles."}]}