#1Rapha
London cycling brand making road, gravel and mountain-bike apparel, known for its merino Classic Jersey and Pro Team race kit.
Best of Cycling Streetwear
11 brands · Brands by scene · Updated August 2026This page is for riders who want cycling kit that still looks right off the bike — commuters, café-ride regulars and racers who don't want to change clothes to get coffee. The verdict: Rapha and Pas Normal Studios set the standard for design-led performance kit, MAAP and Attaquer bring the graphics, and Ciele and Adidas cover the cheaper, more casual end.
#1
#2Pas Normal Studios
Copenhagen label making technical road, gravel and off-bike cycling apparel with minimal, design-led Scandinavian styling.
#3Ciele
Independent Montreal running label known for its technical GOCap headwear, plus lightweight performance apparel for road, trail and ultra distances.
#4MAAP Cycling
Melbourne-founded cycling apparel brand known for race-fit bibshorts, muted graphic colourways and technical outerwear for road and gravel riding.
#5ASSOS
Swiss cycling apparel specialist making technical bib shorts, jerseys, skinsuits and foul-weather kit from Ticino since 1976.
#6Pedla
Melbourne cycling apparel brand making limited-run road jerseys and bib shorts in Italian and Swiss technical fabrics.
#7Café du Cycliste
French cycling apparel brand from Nice combining performance road and gravel kit with Riviera-inflected design, sold in 80+ countries and its own café-stores.
#8Black Sheep Cycling
Independent Brisbane cycling apparel brand making graphic-led jerseys, bib shorts and layering kit for road, racing and adventure riders.
#9Attaquer
Sydney cycling apparel brand making graphic-print race and endurance kit, artist collaborations and a Surry Hills flagship store-café.
#10Isadore
Slovak cycling apparel brand founded by pro riders Martin and Peter Velits, known for merino-led, sustainability-focused kit made in Europe.
#11Adidas
German sportswear giant behind the three stripes, known for Samba, Gazelle and Superstar sneakers, football kits and designer lines like Y-3.
Every brand here is a specialist except one, so start by deciding whether you want race kit that happens to look good or streetwear that happens to work on a bike. Rapha (London, 2004) is the anchor: merino Classic Jersey for all-day riding, Pro Team for racing, plus Explore gravel and Trail MTB lines, a Cycling Club membership and physical clubhouses. It has been majority-owned by the Waltons' RZC Investments since 2017, which is why the range now stretches so far beyond road.
Design-led alternatives
Pas Normal Studios is the closest match on feel — Copenhagen, founded 2014 by Wood Wood co-founder Karl-Oskar Olsen, muted Scandinavian colourways, almost no visible branding, and an off-bike line that genuinely passes as normal clothing. It's still independent and founder-led, and sells through SSENSE as well as its own site. MAAP (Melbourne) and Attaquer (Sydney) sit at similar prices but push harder on graphics: MAAP with muted graphic-led kit and its LaB concept stores, Attaquer with zebra stripes, oversized polka dots and an Artist Series that has included Keith Haring Studio. Café du Cycliste brings a softer Riviera palette from Nice, with café-stores in Nice, London and Mallorca.
Price and fit
Rapha, Pas Normal, MAAP, Pedla, Café du Cycliste, Attaquer, Isadore and ASSOS all sit in the same medium-high bracket — expect to pay premium prices for bib shorts in particular. ASSOS is the technical outlier: Swiss, founded 1976, engineering-first, with proprietary chamois inserts tiered across Equipe RS, Mille and Dyora. Its cuts run properly race-tight, as do Pas Normal's Mechanism line and Attaquer's race fit; Isadore and Café du Cycliste are more forgiving for endurance riding. Black Sheep Cycling (Brisbane) and Ciele (Montreal) are the value picks at medium tier — Black Sheep for graphic jerseys and its Adventure and WMN lines, Ciele for the GOCap headwear and lightweight layers that work for running as much as riding.
Where Adidas fits
Adidas is the only mass-market name on the list and the only one you'll find on the high street. It won't match the chamois quality of ASSOS or Rapha, but Sambas, Gazelles and three-stripes layers are the default off-bike uniform in this scene, and the Y-3 and Wales Bonner lines cover the fashion end.
Buy on ethos
If sustainability decides it, Isadore manufactures largely in Europe using merino and recycled fabrics, and Ciele is B Corp certified.
Common questions
What's the closest brand to Rapha?
Pas Normal Studios. Both sit at medium-high prices, both build full road, gravel and off-bike ranges, and both lean minimal. Pas Normal is sharper and more Scandinavian; Rapha has the deeper archive, the Cycling Club and clubhouses you can actually ride from.
Which of these are the most affordable?
Ciele and Black Sheep Cycling are the medium-tier options, and Adidas is the mass-market one. The rest — Rapha, Pas Normal Studios, MAAP, ASSOS, Pedla, Café du Cycliste, Attaquer and Isadore — are all medium-high.
Which brands actually work off the bike?
Pas Normal Studios, MAAP, Black Sheep and Rapha all make explicit off-bike lines, and Pedla and Café du Cycliste do too. Ciele's caps and tees cross over easily, and Adidas is streetwear first.
Is ASSOS different from the rest?
Yes. It's the oldest here, founded in Ticino in 1976 by an engineer who helped introduce Lycra cycling shorts, and it's the most technically focused — bib shorts with proprietary chamois inserts across Equipe RS, Mille and Dyora, rather than lifestyle collections.
Are any of these women's-specific?
None are women's-only, but Black Sheep runs a WMN line and WMN Initiative, ASSOS has its Dyora tier, and Café du Cycliste names most of its pieces after individual women.