discoWe compared 18 brands similar to Pas Normal Studios on fit, price and aesthetic — 2 cheaper and 5 more premium, led by Rapha and CMMN SWDN.
If you're a fan of Pas Normal Studios and looking for similar brands that blend style with high-performance functionality, consider exploring Rapha, MAAP Cycling, and Café du Cycliste. These brands share essential traits with Pas Normal Studios, such as premium materials and contemporary design, appealing to cyclists who prioritize both performance and aesthetics in their gear. Each of these brands maintains its unique flair while ensuring that they meet the rigorous demands of serious cyclists, making them relatable options for anyone who appreciates the innovative and stylish cycling apparel that Pas Normal Studios offers.
London cycling brand making road, gravel and mountain-bike apparel, known for its merino Classic Jersey and Pro Team race kit.
Why it's similar. Rapha shares Pas Normal Studios' commitment to high-performance cycling apparel and contemporary aesthetics.
What changes. Bigger range, retail clubhouses, heritage branding
Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
Why it's similar. Both brands share a contemporary style and focus on high-quality materials, emphasizing minimalist design principles.
French cycling apparel brand from Nice combining performance road and gravel kit with Riviera-inflected design, sold in 80+ countries and its own café-stores.
Why it's similar. Both brands emphasize high-quality technical materials and an aesthetic that balances function with style.
What changes. Softer, more romantic styling and lighter tech focus
The weekly disco
Like these brands? Keep discovering.
One email a week — new brands worth knowing and the markdowns actually worth clicking.
Free · One email a week
London label founded in 2019 by Bukki Ojo, making heavyweight hoodies, sweatpants and tees in muted, minimal colourways.
Why it's similar. Both brands prioritize contemporary aesthetics and incorporate sustainable practices in their designs, appealing to a similar clientele.
Family-run Venetian label making soft, unstructured Italian tailoring in archival Veneto mill fabrics, inspired by lagoon workwear and rural dress.
Why it's similar. Both brands embrace a tailored approach but Barena incorporates more traditional craftsmanship elements.
Franco-Japanese Paris label pairing fox-logo wardrobe staples with the Kitsuné Musique record label and Café Kitsuné coffee shops.
Why it's similar. Both brands exemplify contemporary style with a focus on quality materials and craftsmanship, aligning on a neutral palette.
Melbourne-founded cycling apparel brand known for race-fit bibshorts, muted graphic colourways and technical outerwear for road and gravel riding.
Why it's similar. MAAP Cycling and Pas Normal share a focus on premium cycling apparel with technical features.
What changes. Australian, bolder prints and more seasonal drops
Sydney-based contemporary label making pared-back, unstructured wardrobe staples in cashmere, merino and cotton for men and women.
Why it's similar. Similar emphasis on contemporary design, quality materials, and neutral color palettes, making them suitable for everyday wear.
Slovak cycling apparel brand founded by pro riders Martin and Peter Velits, known for merino-led, sustainability-focused kit made in Europe.
Why it's similar. Both Isadore and Pas Normal Studios prioritize sustainable practices and high-quality materials in their cycling apparel.
What changes. Natural fibres and sustainability over graphic design
Los Angeles denim label founded in 2012 by Jens Grede and Erik Torstensson, now a full ready-to-wear brand in denim, leather and cashmere.
Sydney cycling apparel brand making graphic-print race and endurance kit, artist collaborations and a Surry Hills flagship store-café.
Portuguese sneaker brand founded in 2022, handmaking B Corp-certified, repairable shoes from local leather, cork, cotton and rubber.
Swiss cycling apparel specialist making technical bib shorts, jerseys, skinsuits and foul-weather kit from Ticino since 1976.
What changes. Function-first, less fashion-led design language
Vienna-based cycling apparel brand pairing Italian-made Schoeller-fabric jerseys and bibs with irreverent, graphic-heavy design.
Independent Brisbane cycling apparel brand making graphic-led jerseys, bib shorts and layering kit for road, racing and adventure riders.
PEdALED is a Tokyo-founded, Milan-based cycling label making minimalist road and bikepacking apparel in technical fabrics.
What changes. More off-bike/adventure utility, smaller range
Independent Montreal running label known for its technical GOCap headwear, plus lightweight performance apparel for road, trail and ultra distances.
Melbourne cycling apparel brand making limited-run road jerseys and bib shorts in Italian and Swiss technical fabrics.
Accessories, eyewear and adjacent labels with the same sensibility as Pas Normal Studios — a complement, not a substitute for the clothing.
Danish stylist Veneda Carter's genderless jewelry label, built on molten-textured sterling silver and gold vermeil chains, religious pendants and chunky rings.
Stores that stock Pas Normal Studios and labels like it.
London cycling apparel brand making colour-led, sustainability-minded technical road and gravel kit under its Mono, Chroma and Spectrum lines.
Why it's similar. London cycling apparel brand making colour-led, sustainability-minded technical road and gravel kit under its Mono, Chroma and Spectrum lines.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Rapha | 88% | Outdoor / Technical | More premium |
| 2 | CMMN SWDN | 86% | Contemporary | More premium |
| 3 | Café du Cycliste | 85% | Outdoor / Technical | Similar |
| 4 | Seventh | 84% | Contemporary | More premium |
| 5 | Barena Venezia | 82% | Contemporary | More premium |
| 6 | Maison Kitsuné | 81% | Contemporary | More premium |
| 7 | MAAP Cycling | 80% | Outdoor / Technical | Similar |
| 8 | Jack+Jack | 80% | Contemporary | Similar |
| 9 | Isadore | 78% | Outdoor / Technical | Similar |
| 10 | Frame jeans | — | Similar | |
| 11 | Attaquer | — | Similar | |
| 12 | Hirundo | — | Cheaper | |
| 13 | ASSOS | — | Similar | |
| 14 | BBUC | — | Similar | |
| 15 | Black Sheep Cycling | — | Cheaper | |
| 16 | Pedaled | — | Similar | |
| 17 | Ciele | — | Similar | |
| 18 | Pedla | — | Similar | |
| 19 | Veneda CarterAccessories & adjacent | — | More premium | |
| 20 | Universal ColoursRetailer | — | Similar |
Rapha is the brand most similar to Pas Normal Studios, with an 88% match. It shares a dedication to high-performance cycling apparel and sleek design aesthetics, making it a top alternative for those looking for sophisticated gear.
For those seeking more affordable options, Modern Citizen, Hirundo, and Musier Paris are excellent choices. These brands offer mid-range pricing while maintaining contemporary styles and high-quality materials.
While Rapha offers similar quality and style, it tends to focus more on monochrome designs and sleek aesthetics. Choosing between the two depends on personal preference regarding style and color.
Pas Normal Studios is celebrated for its minimalist cycling apparel that blends modern aesthetics with top-tier performance. Their unique collaborations with artists and designers bring fresh perspectives to their collections.
Consider Modern Citizen, Hirundo, and Black Sheep Cycling for more affordable alternatives. These brands offer value-focused options while maintaining a dedication to style and quality in the mid-range segment.