#1Ksubi
Australian denim label known for distressed jeans, the box-cross logo and a rebellious streetwear aesthetic, now operated largely from Los Angeles.
14 Best Sydney Streetwear Brands
14 brands · Brands by city · Updated August 2026This is a list for anyone shopping Sydney's streetwear scene — skate, surf, club-night graphics and the avant-garde end that grew out of it. The short verdict: Pass~Port and Pelvis cover the cheap, graphic, genuinely street-level end; Ksubi and Song for the Mute are the export-grade names; and labels like Double Rainbouu, Barney Cools and Assembly Label round it out with the beach-adjacent, relaxed side Sydney does better than anywhere.
#1
#2Song for the Mute
Sydney avant-garde label by Lyna Ty and Melvin Tanaya, known for fabric-led oversized tailoring and its ongoing adidas Originals collaboration.
#3Pass~Port
Independent Sydney skateboard label making decks and workwear-leaning apparel with Australian suburban and civic graphic references.
#4Double Rainbouu
Sydney unisex resort label built on loose, boldly printed Hawaiian shirts, founded in 2016 by ex-Ksubi designers Mikey Nolan and Toby Jones.
#5Haulier
Sydney label by ex-R.M. Williams designer Jeremy Hershan, known for Portugal-made selvedge canvas utility totes and travel-inspired unisex ready-to-wear.
#6Pseushi
Sydney all-genders label by Wesley Chiang making slow-made hoodies, crews and tees in high-end fabrics with bold graphic detailing.
#7Alto Clothing Co.
Small independent Sydney streetwear label and creative collective releasing limited-edition graphic apparel alongside DJ mixes.
#8Pelvis
Sydney label born from the Pelvis DJ crew's club-night merch, making bright graphic apparel alongside a record label and party series.
#9Barney Cools
Australian menswear label from Sydney's Northern Beaches making retro-tinged "poolside" resort, surf and sport apparel.
#10The Critical Slide Society
Independent Central Coast surf label making artwork-driven boardshorts, tees and relaxed menswear rooted in an anti-competitive surf culture.
#11Dion Lee
Defunct Sydney label, founded 2009, known for corsetry, hardware detailing and body-conscious tailoring; liquidated in 2024 after Cue Group withdrew backing.
#12Attaquer
Sydney cycling apparel brand making graphic-print race and endurance kit, artist collaborations and a Surry Hills flagship store-café.
#13OAS swimwear
Swedish resortwear label founded in 2010, known for swim trunks and terry camp-collar shirts in retro prints and faded colour.
#14Assembly Label
Australian minimalist label making relaxed cotton and linen wardrobe essentials in muted, coastal-inspired neutrals.
Sydney streetwear isn't one look. It splits into three rough camps, and knowing which one you're shopping saves a lot of scrolling.
Skate and graphic-led
Pass~Port is the anchor: a Sydney skate company founded in 2009 by Trent Evans, making decks plus loose tees, hoodies, canvas and denim workpants with graphics pulled from Australian suburban and civic signage. It's the cheapest entry on the list and has worked with Nike SB. Pelvis started in 2012 as merch for a DJ crew's club nights and still prints dense, high-saturation dance-music graphics on tees, hoodies, caps and Pelvelo socks. Alto Clothing Co. is smaller again — limited drops, DJ mixes on the side, direct-to-consumer only. Pseushi sits above all three on price: Wesley Chiang builds hoodies and crews in high-end fabrics with local makers, mostly black and white with bold typographic prints.
Denim, tailoring and the high end
Ksubi is the original Northern Beaches rebel — distressed denim and the box-cross logo — though it's been backed by LA's Breakwater Investment Management since 2013 and now operates largely from Los Angeles. Song for the Mute is the most expensive here: fabric-led oversized tailoring and heavy knitwear in muted palettes, with an ongoing adidas Originals partnership and a central Sydney flagship since 2023. Haulier, from ex-R.M. Williams designer Jeremy Hershan, does Portugal-made selvedge canvas totes and travel-inspired unisex ready-to-wear at a high but not stratospheric tier. Dion Lee was liquidated in August 2024 after Cue Group pulled its backing — the corsetry and hardware tailoring now circulates on resale only.
Beach, resort and relaxed
Double Rainbouu, founded by two ex-Ksubi designers, is the loud one: loose printed Hawaiian shirts, shorts and swim, "for beach babes and pool punks." Barney Cools works a faded, retro "poolside" register. The Critical Slide Society comes from the NSW Central Coast rather than Sydney proper, with artwork-driven boardshorts and camp-collar shirts. Assembly Label is the quiet counterpoint — unbranded cotton and linen basics in clay, sand and olive. Attaquer is a Sydney cycling brand, but its zebra prints, polka dots and Keith Haring Studio artist series read closer to streetwear than to a race kit catalogue.
Price-wise: Pass~Port and Alto are entry level, Pelvis and TCSS sit low-mid, Double Rainbouu, Barney Cools and Assembly Label mid, then Ksubi, Pseushi and Attaquer mid-high, with Haulier and Song for the Mute at the top.
Common questions
Frequently Asked Questions
Which Sydney streetwear brands are actually affordable?
Pass~Port and Alto Clothing Co. are the lowest-priced on this list, followed by Pelvis and The Critical Slide Society in the low-to-mid range. Pass~Port in particular gives you a genuine Sydney skate label at skate-shop prices.
Is Ksubi still an Australian brand?
It was founded in 1999 on Sydney's Northern Beaches as Tsubi and renamed in 2006 after a trademark dispute. It entered voluntary administration in 2009 and has been backed since 2013 by Los Angeles firm Breakwater Investment Management, which relaunched it from LA — so the roots are Sydney, the operation is largely American now.
Can I still buy Dion Lee?
Not new. Cue Group withdrew its investment in May 2024, the Australian business went into voluntary administration, no buyer emerged and creditors moved to wind the company up in August 2024. The corsetry, harness hardware and body-mapping knits now only turn up second-hand on resale.
What's the most premium Sydney label here?
Song for the Mute. Founded in 2010 by Lyna Ty and Melvin Tanaya, it develops its own fabrics for oversized tailoring and quilted outerwear, runs an ongoing adidas Originals collaboration and opened a central Sydney flagship in September 2023.
Why is a Swedish brand on a Sydney list?
OAS is Stockholm-based, founded in 2010, but its terry camp-collar shirts, swim trunks and retro prints sit in exactly the same resort register as Double Rainbouu and Barney Cools. If you like that Sydney poolside look, it's a natural cross-shop — just not an Australian one.