#1Ksubi
Australian denim label known for distressed jeans, the box-cross logo and a rebellious streetwear aesthetic, now operated largely from Los Angeles.
13 Best Sydney Streetwear Brands
13 brands · Brands by cityThis is a shortlist for anyone chasing Sydney's version of streetwear: skate graphics, surf-leaning resort shirts, distressed denim and fabric-heavy avant-garde tailoring, mostly from labels founded in the city. The quick verdict — Pass~Port and Pelvis for cheap, graphic, culture-first pieces; Barney Cools, Double Rainbouu and Assembly Label for the beach-city middle ground; Song for the Mute, Haulier and Ksubi when you want the designer end.
#1
#2Song for the Mute
Sydney avant-garde label by Lyna Ty and Melvin Tanaya, known for fabric-led oversized tailoring and its ongoing adidas Originals collaboration.
#3Pass~Port
Independent Sydney skateboard label making decks and workwear-leaning apparel with Australian suburban and civic graphic references.
#4Double Rainbouu
Sydney unisex resort label built on loose, boldly printed Hawaiian shirts, founded in 2016 by ex-Ksubi designers Mikey Nolan and Toby Jones.
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#5Haulier
Sydney label from ex-R.M. Williams designer Jeremy Hershan, known for Portugal-made selvedge canvas totes and travel-referenced unisex ready-to-wear.
#6Pseushi
All-genders Sydney label using high-end fabrics and local makers for slow-made hoodies, crews and tees with bold typographic prints.
#7Alto Clothing Co.
A one-person Sydney label and creative collective doing limited-edition "from the streets for the streets" graphic apparel alongside DJ mixes — the grassroots end of the city's scene.
#8Pelvis
Sydney label born from the Pelvis DJ crew's club-night merch, making bright graphic apparel alongside a record label and party series.
#9Barney Cools
Australian menswear label from Sydney's Northern Beaches making retro-tinged "poolside" resort, surf and sport apparel.
#10The Critical Slide Society
Central Coast surf label — a regional NSW connection rather than a Sydney one — making artwork-driven boardshorts, tees and relaxed retro menswear.
#11Dion Lee
Sydney womenswear label known for corsetry, hardware and body-conscious tailoring; wound up in 2024, so pieces now circulate second-hand.
#12Attaquer
Sydney cycling apparel with graphic zebra and polka-dot prints and an artist series, plus a Surry Hills flagship that doubles as a café and ride meeting point.
#13Assembly Label
Rosebery-based minimalist label making relaxed cotton and linen basics in muted coastal neutrals — the pared-back counterpoint to the list's graphic-heavy brands.
Sydney's streetwear reads differently to London's or New York's because the beach is never far away. The through-line across this list is a loose fit, a strong graphic point of view and fabric that works in heat: camp-collar shirts, boardshorts, heavyweight tees, elastic-waist shorts and washed denim rather than technical layering.
Where each brand sits
Entry level. Pass~Port is the cheapest way in — a Sydney skate company making decks alongside workwear-cut pants, tees and hoodies with Australian suburban and civic graphics. Pelvis, born in 2012 as merch for a DJ crew's club nights, does dense, high-saturation prints on tees, hoodies and caps and runs a record label on the side. Alto Clothing Co. is smaller still: limited drops sold direct, with mixes on SoundCloud. The Critical Slide Society sits just above them, though it's a Central Coast label rather than a city one — an artwork-driven surf brand from a seaside village up the NSW coast, included here for the regional connection, not a Sydney address.
Mid range. Barney Cools (Northern Beaches, founded by Zanerobe creative director Nat Taubman) does retro "poolside" resort and surf pieces in faded colour. Double Rainbouu, started by two ex-Ksubi designers, builds everything around the loud Hawaiian shirt and now sells through Net-a-Porter, Selfridges and SSENSE. Assembly Label is the opposite instinct: unbranded cotton and linen basics in clay, sand and olive, made for the same climate.
Upper end. Ksubi began on the Northern Beaches in 1999 as Tsubi and remains the reference point for distressed Australian denim and the box-cross logo, though it has been backed by LA firm Breakwater Investment Management since 2013 and now operates largely from Los Angeles. Pseushi keeps production local, using high-end fabrics for slow-made hoodies and tees. Haulier, from ex-R.M. Williams designer Jeremy Hershan, sells Portugal-made selvedge canvas totes and travel-referenced unisex ready-to-wear. Attaquer is the outlier — Sydney cycling kit with zebra-stripe prints and an Artist Series — but its Surry Hills flagship-café is a genuine part of the scene. Song for the Mute is the most expensive here: oversized, fabric-led tailoring, an ongoing adidas Originals partnership and a city flagship opened in 2023.
Dion Lee, the corsetry-and-hardware label founded in 2009, was wound up in 2024 after Cue Group withdrew backing. Pieces now circulate second-hand only.
Common questions
Frequently Asked Questions
What are the best Sydney streetwear brands to start with?
Pass~Port for skate-rooted graphics and workwear pants, Ksubi for distressed denim, and Song for the Mute if you want Sydney's avant-garde end. Between them they cover the three directions the city's streetwear pulls in.
Which Sydney streetwear brands are affordable?
Pass~Port and Alto Clothing Co. sit at the lowest price tier, with Pelvis and The Critical Slide Society just above them. Assembly Label and Barney Cools are mid-priced if you want basics and resort pieces rather than graphics.
Is Ksubi still an Australian brand?
It was founded on Sydney's Northern Beaches in 1999 as Tsubi and renamed in 2006 after a trademark dispute. Since 2013 it has been backed by Los Angeles firm Breakwater Investment Management and is operated largely from LA, so the origins are Sydney but the current base is not.
Can you still buy Dion Lee?
Not new. The Australian business went into voluntary administration in May 2024 after Cue Group withdrew its investment, no buyer emerged, and creditors moved to wind it up that August. Existing pieces circulate on resale.
Where can I buy these brands?
Most sell direct from their own sites, and several have Sydney stores — Song for the Mute's central-city flagship, Haulier in Paddington and Attaquer's Surry Hills shop-café. Beyond that, Double Rainbouu and Haulier stock at SSENSE, Pseushi sells through Australian boutiques including Chinatown Country Club and Maplestore, and Pass~Port is carried by skate retailers internationally. disco is a directory, not a shop, so buy from the labels or their stockists.