HoMie
$$Melbourne streetwear label and social enterprise donating all profits to programs for young people facing homelessness or hardship.
Profile →Official site ↗Your guide to Melbourne streetwear: brands & shops
Discover Melbourne's independent clothing labels, standout streetwear stores, and where to shop their collections online or in person.
The Melbourne brands to know
All founded or based in Melbourne. Five to start with, then every Melbourne label we cover.
Social-enterprise streetwear
Social-enterprise streetwearAboriginal-led Melbourne social enterprise selling slogan tees and merch that fund First Nations health, education and advocacy work through its foundation.
Profile →Official site ↗
Print & resortMelbourne-founded independent label and studio making graphics-led, psychedelic menswear and womenswear, with retail stores in Melbourne and Sydney.
Profile →Official site ↗
Coogi
$$$$Australian knitwear label known for densely textured, multicolored sweaters that became a 1990s hip-hop staple, now US-owned.
Profile →Official site ↗
Globe
$$Australian skate footwear and apparel brand under ASX-listed Globe International, known for vulcanised skate shoes, boardshorts and complete skateboards.
Profile →Official site ↗All Melbourne brands
Every Melbourne label we cover. "In Melbourne at" names the brand's own store, where it has one; open a brand for details.
17 of 17 brands
Shops you shouldn't miss
One for each kind of shopping. Every shop here has been checked open.
Sneakers · CBD
Up There Store
$$–$$$A sneaker and fashion boutique selling footwear, clothing, accessories and lifestyle goods; online orders can be collected in store.
69 Flinders Lane, Melbourne VIC 3000Checked open Oct 20, 2026
Brand store · CBD
P.A.M. Store Melbourne
$$$Perks and Mini's own Melbourne store, carrying P.A.M. alongside labels such as Cav Empt, Neighborhood and WTAPS.
Level 3, 252 Swanston St, Melbourne VIC 3000Checked open Oct 20, 2026
Brand store · Fitzroy
HoMie Fitzroy
$$HoMie says all its profits go to supporting young people affected by homelessness or hardship. It has a second store in Emporium Melbourne.
296 Brunswick Street, Fitzroy VIC 3065Checked open Oct 20, 2026
Denim · Collingwood
Urahara
$$$A neighbourhood store working mainly with Japanese brands, with a hemming service and free lifetime repairs on jeans bought in store.
3 Johnston Street, Collingwood VIC 3066Checked open Oct 20, 2026
All shops by area
Our favourites first, then every shop we think is worth knowing.
Interest
Area
Price
Buy
CBDLaneway and upper-floor shopping: sneakers on Flinders Lane, skate on Little Lonsdale Street, and P.A.M. and RetroStar up the stairs on Swanston Street.
FitzroyBrunswick, Gertrude and Smith streets: Melbourne brand stores, workwear, avant-garde designer and op-shop vintage.
CollingwoodAcross Smith Street from Fitzroy: Japanese selvedge denim, a made-in-Melbourne denim studio and MAAP's cycling LaB.
BrunswickSydney Road and the streets off it: Clothing The Gaps' flagship and ICHPIG's HQ.
The weekly disco
New brands and sales, once a week
Including Melbourne labels when they go on sale.
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See Melbourne labels in person
Melbourne brands with their own store or showroom in the city. We'll add the shops that stock each brand as we confirm them.
- HoMieHoMie Fitzroy · Fitzroy
- Sure StoreThe Sure Store · CBD
- ICHPIGICHPIG HQ · Brunswick
- Clothing The GapsClothing The Gaps Flagship · Brunswick
- Perks and MiniP.A.M. Store Melbourne · CBD
- MAAP CyclingMAAP LaB Melbourne · Collingwood
- Neuw DenimNeuw Denim Brunswick Street · Fitzroy
- Mr SimpleMr Simple Fitzroy · Fitzroy
Shopping Melbourne: neighbourhoods & tips
CBD
Laneway and upper-floor shopping: sneakers on Flinders Lane, skate on Little Lonsdale Street, and P.A.M. and RetroStar up the stairs on Swanston Street.
6 shops in CBD →Fitzroy
Brunswick, Gertrude and Smith streets: Melbourne brand stores, workwear, avant-garde designer and op-shop vintage.
7 shops in Fitzroy →Collingwood
Across Smith Street from Fitzroy: Japanese selvedge denim, a made-in-Melbourne denim studio and MAAP's cycling LaB.
4 shops in Collingwood →Brunswick
Sydney Road and the streets off it: Clothing The Gaps' flagship and ICHPIG's HQ.
2 shops in Brunswick →Claim the GST back when you fly out
Visitors can claim a refund of GST through the Tourist Refund Scheme if they spend at least AUD300 including GST from one business (same ABN) within 60 days of leaving Australia, and keep a paper tax invoice. Claims are made in person at the airport TRS facility on the day of departure, at least 30 minutes before the flight, with the goods, invoices, passport and boarding pass. Source ↗
Shops close on two and a half days a year
Under Victorian law, Good Friday, Christmas Day and Anzac Day until 1pm are restricted trading days, when only exempt shops (small shops and some types such as cafes) may open. Source ↗
Tax-free shopping and European sizes: see the Best of Australian Streetwear guide.
Common questions
What are the best Melbourne streetwear brands?
Start with HoMie, the streetwear label and social enterprise that funds programs for young people facing homelessness; Clothing The Gaps, the Aboriginal-led label behind slogan tees; Perks and Mini for graphics-led, psychedelic menswear; Coogi for its densely textured, multicoloured knits; and Globe for skate footwear and apparel.
Where should I shop for streetwear in Melbourne?
The CBD has the most: Up There on Flinders Lane and Supply on Sutherland Street for sneakers and streetwear, The Sure Store for skate, and Song for the Mute in QV for designer. Fitzroy and Collingwood add Eastern Market for avant-garde designer, Urahara and FLUX for denim, and HAVN for technical menswear; for vintage, try RetroStar on Swanston Street or SWOP in Collingwood.
Can I buy Melbourne brands online?
Yes. HoMie, Clothing The Gaps, Perks and Mini, Neuw, Mr Simple, MAAP and The Sure Store all sell through their own websites.
Where can I see Melbourne labels in person?
HoMie is at 296 Brunswick Street, Fitzroy, with a second store in Emporium Melbourne; Neuw is at 397 Brunswick Street and Mr Simple at 301 Smith Street. Clothing The Gaps' flagship is on Sydney Road, Brunswick (closed Mondays and Tuesdays); Perks and Mini's P.A.M. store is on Level 3, 252 Swanston Street; The Sure Store is at 273 Little Lonsdale Street; and MAAP's LaB is at 33 Wellington Street, Collingwood.
Can visitors get the GST back on clothes bought in Melbourne?
Yes, through the Tourist Refund Scheme, if you spend at least AUD300 including GST with one business within 60 days of leaving Australia and keep a paper tax invoice. Claim in person at the airport TRS facility on departure day, at least 30 minutes before your flight, with the goods, invoices, passport and boarding pass.
Brands are included if founded or based in Melbourne. Shops are checked individually, and each shows the date we last confirmed it open; a shop we can't confirm isn't listed. Sale prices come from retailer feeds. Researched, not visited.
Sources
- abf.gov.au, checked 2026-10-20
- business.vic.gov.au, checked 2026-10-20
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