Best of Melbourne Streetwear

Melbourne streetwear leans practical: heavyweight cotton, loose cuts, graphics with something to say, and a strong tradition of skate shops doubling as tastemakers. The list below splits into a few clear groups so you can shop by what you actually want.

Everyday basics and logo fleece

HoMie is the obvious first stop — logo hoodies, trackpants, tees and socks at a low-to-mid price, with 100% of profits going to programs for young people affected by homelessness, plus the Reborn line of one-off upcycled pieces from deadstock. A second store opened at Emporium Melbourne in late 2025. South.St does one thing well: oversized sweats, crewnecks, sweatpants and matching sets, sold online and from its Chadstone store. Clothing The Gaps is Aboriginal-led and majority Aboriginal-owned, a certified B Corp with stores in Brunswick and Northcote; its slogan tees and caps are split into "Ally Friendly" and "Mob Only" ranges and it sits at the lowest price point on this page. Kodama is the quieter option — unisex, earth-toned layering pieces in organic fabrics using zero-waste pattern cutting, also on Myer Online.

Skate-rooted labels and shops

ICHPIG came out of the city's skate scene and makes loose, sport-influenced hoodies, track pants and caps with abstract DIY graphics; distribution stays tight and core-shop focused. Two entries here are retailers with their own in-house apparel rather than pure labels, which is worth knowing before you click: Sure Store on Little Lonsdale Street sells vintage and current decks, sneakers and imported labels alongside its own SURE! tees, while Fast Times runs its Swanston Street shop plus centre locations and its own tees, hoodies, caps and decks — it has been owned by US chain Zumiez since 2016.

Design-led and premium

Perks and Mini (P.A.M.) is the art-school end: psychedelic prints, hand-drawn motifs and workwear-inflected outerwear, two collections a year, with Melbourne and Sydney stores that also carry C.E and Umbro. Charlton is designed in Australia and made in Japan — limited runs of understated outerwear, shirting and knitwear in premium Japanese fabrics, the priciest apparel pick here. Nana Judy covers denim, jersey and slogan graphics through its own site and THE ICONIC.

Performance and out-of-city inclusions

MAAP (Melbourne, 2014) and 2XU (Melbourne, 2005) are performance brands, not streetwear: MAAP's muted graphic jerseys and packable outerwear translate off-bike, and 2XU's compression tights and training layers are for the gym bag. Include them only if you want that in your wardrobe. Arthur Apparel (South Coast NSW, hand-made in Bali) and Black Milk (Brisbane) are not Melbourne brands — they're here as adjacent Australian picks: relaxed womenswear separates and licensed pop-culture prints respectively.

Archive: closed labels

Self-Care Originals, founded in 2018 by Rachael Akhidenor, built "Wearable Activism" slogan tees and printed mental wellbeing tools as a response to a white, thin, female-coded wellness industry. The retail brand closed after five-plus years; the business continues as Self Care Wellbeing, a workplace wellbeing consultancy. Pieces now turn up second-hand. Jack London, founded 2008 under the Factory X group, made slim mod- and rock-influenced suiting, skinny ties and printed shirting. Physical retail closed in August 2021, online trading ended with a liquidation sale in September 2025 — resale only.