Frame jeans

FRAME is an American fashion label founded in 2012 in Los Angeles by Swedish partners Jens Grede and Erik Torstensson, who also built the Wednesday Agency Group. It started with hand-crafted skinny jeans produced and distributed from Los Angeles and has since grown into full ready-to-wear for women and men, working in denim, cotton, leather and cashmere with a restrained, European-leaning cut on American basics. It sells direct online and through wholesalers including Net-a-Porter, Selfridges and Nordstrom.