Style & buying guides

Find brands you'll actually like: by the look you're after, the place it comes from, the piece you need, or the store to buy it from.

135 guides Updated October 2026

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What to buy, plus a style, a place and a city to shop
By aesthetic · 12

Explore brands by style

The 12 looks Disco files every brand under. If you don't know the name, the outfit will tell you.

By place · 33

Discover brands by place

The scenes that define a city, and the labels a country is known for.

Cities 41
TokyoHarajuku labels and the Ura-Hara heritage34 brandsSeoulOversized, polished and fast-moving20 brandsMelbourneLaneway boutiques and surf-skate crossover16 brandsLondonFrom Savile Row-adjacent to Peckham16 brandsSydneyBeach to city, with a strong basics culture13 brandsBerlinClub-adjacent, mostly black, techwear leanings8 brandsDenverWhere to shop6 shopsHonoluluWhere to shop7 shopsLas VegasWhere to shop7 shopsMiamiWhere to shop12 shopsPortlandWhere to shop7 shopsPortoWhere to shop10 shopsPragueWhere to shop7 shopsBarcelonaWhere to shop13 shopsBostonWhere to shop9 shopsWashington, DCWhere to shop6 shopsMadridWhere to shop11 shopsMontrealWhere to shop12 shopsEdmontonWhere to shop4 shopsAustinWhere to shop7 shopsCalgaryWhere to shop4 shopsChicagoWhere to shop6 shopsDallasWhere to shop7 shopsDetroitWhere to shop6 shopsHoustonWhere to shop7 shopsLos AngelesWhere to shop24 shopsOttawaWhere to shop5 shopsSeattleWhere to shop8 shopsVancouverWhere to shop13 shopsAtlantaWhere to shop7 shopsReginaWhere to shop4 shopsSan DiegoWhere to shop4 shopsTorontoWhere to shop14 shopsVictoriaWhere to shop6 shops
By item · 36

Find the right piece

Shopping for one thing? Start with the brands that do it best.

By subculture · 15

Explore subcultures & communities

Sports and subcultures with their own uniform, and the brands that make it.

Where to shop · 2

Shops online and worldwide

Shops that belong to no one city. For shops you can walk into, open a city or country under By place — each one links to its shops.

How these guides are made

Chosen for the clothes, not the follower count

A brand earns a place in a style or place guide when its clothes define the look: cut, fabric, and a point of view that holds across seasons. Product guides pick specific pieces we'd buy at each price. Store guides list shops we've visited or vetted through their buy. Counts update as the directory grows, and any date shown is a real review or roster change.