Privacy Policy

1. Scope of This Policy

This Privacy Policy applies to personal information collected through discobrands.co and related Disco services, including our newsletter, contact forms, brand submissions, and other features that link to this Privacy Policy.

It does not apply to third-party retailers, affiliate networks, websites, or services that have their own privacy policies.

2. Information We Collect

The information we collect depends on how you interact with Disco.

Information You Provide to Us

You may provide information to us when you:

• subscribe to our newsletter;
• contact us;
• submit a brand for consideration;
• claim or manage a brand listing;
• request a correction;
• participate in a survey or feedback request; or
• otherwise communicate with Disco.

This information may include:

• your email address;
• your name;
• your company, brand, or organization;
• your role or relationship to a brand;
• information included in messages or submissions you send us; and
• any other information you voluntarily provide.

You are not required to provide personal information simply to browse most of Disco.

Newsletter Information

If you subscribe to our newsletter, we collect your email address and may maintain information relating to your subscription, such as:

• when you subscribed;
• your consent status;
• newsletter delivery information; and
• interactions with our emails, such as opens or clicks, where supported by our email provider.

Website and Usage Information

When you visit Disco, we and our service providers may automatically collect limited technical and usage information.

This may include:

• IP address;
• browser type;
• device type;
• operating system;
• approximate geographic region derived from your IP address;
• referring pages or websites;
• pages viewed;
• links clicked;
• dates and times of visits;
• session or cookie identifiers; and
• information about how you interact with the Services.

We use this information primarily to operate the website, understand usage, measure performance, improve our content and features, prevent abuse, and understand how people discover Disco.

Affiliate and Referral Information

Disco participates in affiliate programs.

When you click a retailer or affiliate link, the retailer, affiliate network, or other service provider may use cookies, identifiers, or similar technologies to attribute your visit or purchase to Disco.

We may receive information about referred transactions from affiliate partners, such as:

• the retailer involved;
• the product or category purchased;
• transaction date;
• order or transaction identifier;
• transaction value; and
• commission attributed to Disco.

The information we receive from affiliate networks is generally intended for attribution and reporting and does not normally include your full payment-card information.

Retailers and affiliate networks process information according to their own privacy policies.

Public and Third-Party Brand Information

Disco may collect information about brands, retailers, and products from brands themselves, retailers, affiliate networks, publicly available sources, or other third-party data providers.

Most of this information relates to businesses and products rather than identifiable individuals.

Where this information includes personal information, such as the business contact information of a brand representative, we handle that information in accordance with applicable privacy law.

3. How We Use Personal Information

We may use personal information to:

• provide and operate Disco;
• respond to messages, questions, submissions, and support requests;
• review, verify, manage, or update brand listings;
• send newsletters and other communications you have agreed to receive;
• personalize and improve content and features;
• understand how users interact with Disco;
• measure website traffic and performance;
• measure affiliate referrals and transactions;
• detect fraud, spam, abuse, or security threats;
• maintain and improve the reliability and security of our Services;
• comply with legal obligations; and
• establish, exercise, or defend legal rights.

We will not use personal information for a new purpose that is materially different from the purpose for which it was collected without obtaining consent where required by law.

4. Consent

We obtain consent to collect, use, or disclose personal information where required by applicable law.

In some circumstances, your consent may be implied by your actions where the purpose for collecting the information is obvious and reasonable. For example, if you contact us with a question, we may use the contact information you provide to respond to that question.

You may withdraw your consent where permitted by law, subject to reasonable notice and any legal or contractual restrictions.

Withdrawing consent may mean that we can no longer provide a particular feature or communication to you.

5. Newsletter and Marketing Communications

We send promotional or commercial emails only where we have consent or another lawful basis to do so.

If you subscribe to the Disco newsletter, you can unsubscribe at any time by using the unsubscribe link included in our emails.

You may also contact us to request that we stop sending marketing communications.

Unsubscribing from marketing emails does not prevent us from sending communications that are reasonably necessary to respond to a request you made or administer an existing relationship where permitted by law.

6. Cookies and Similar Technologies

Disco and our service providers may use cookies, local storage, pixels, and similar technologies.

These technologies may be used to:

• keep the website functioning;
• remember preferences;
• understand traffic and usage;
• measure the performance of content and features;
• detect security issues or abuse; and
• attribute visits or purchases to affiliate links.

Some cookies are placed by third-party analytics, affiliate, advertising, or technology providers and are subject to those providers' own privacy practices.

You can usually control or delete cookies through your browser settings.

Disabling certain cookies may affect how parts of the Services function.

Where applicable law requires consent before particular cookies or similar technologies are used, we will request that consent.

7. How We Share Information

We do not sell your personal information to advertisers or data brokers.

We may disclose personal information in the following circumstances.

Service Providers

We may use third-party companies to help us operate Disco, such as providers of:

• website hosting and infrastructure;
• analytics;
• email delivery and newsletter management;
• data storage;
• security;
• customer or submission management; and
• other technical services.

These providers may process personal information on our behalf for the purpose of providing their services to us.

Affiliate Partners and Retailers

When you interact with affiliate links, information may be shared with or collected directly by affiliate networks and retailers as needed to operate and measure those referral programs.

Their handling of your information is governed by their own privacy policies.

Legal and Safety Reasons

We may disclose information if we reasonably believe disclosure is required or permitted by law, including to:

• comply with a legal process or lawful government request;
• protect Disco, our users, or others;
• investigate fraud, abuse, security incidents, or unlawful activity; or
• establish, exercise, or defend legal rights.

Business Transactions

If Disco is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, information may be disclosed as reasonably necessary in connection with that transaction and subject to applicable privacy law.

8. Processing Outside Your Province or Country

Some of the service providers we use may store or process information outside your province or outside Canada, including in the United States or other jurisdictions.

As a result, personal information may be subject to the laws of the jurisdiction where it is processed and may be accessible to courts, law-enforcement authorities, or other government authorities in accordance with those laws.

We remain responsible for personal information under our control as required by applicable law.

9. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, to comply with legal obligations, resolve disputes, maintain appropriate business records, or enforce our agreements.

Different information may be retained for different periods.

For example, we may retain newsletter subscription and consent records as reasonably necessary to manage your subscription and demonstrate compliance with applicable communication laws.

When personal information is no longer required, we take reasonable steps to delete, destroy, or anonymize it, subject to applicable legal requirements and legitimate backup or record-retention needs.

10. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, loss, or destruction.

The safeguards we use depend on the nature and sensitivity of the information.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

11. Your Privacy Rights

Depending on where you live and the law that applies, you may have rights relating to your personal information.

These may include the right to:

• request access to personal information we hold about you;
• ask us to correct inaccurate or incomplete personal information;
• withdraw consent to certain uses of your information;
• request deletion of information where applicable and subject to lawful retention requirements;
• request information about how your personal information has been used or disclosed; and
• make a complaint about our privacy practices.

Residents of some jurisdictions may have additional rights, such as rights relating to portability or de-indexation of certain personal information.

To exercise a privacy right, please contact our Privacy Officer using the information below.

We may need to verify your identity before responding to certain requests.

There may also be circumstances where applicable law permits or requires us to decline a request.

12. Children

Disco is not intended for children under 13, and we do not knowingly seek to collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 in circumstances where appropriate consent was required and was not obtained, we will take reasonable steps to delete it.

13. Third-Party Websites

Disco contains links to retailers and other third-party websites.

Once you leave Disco, that third party may collect information from you according to its own privacy policy and practices.

We do not control and are not responsible for the privacy practices of third-party websites or services.

We encourage you to review their privacy policies before providing personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy as Disco and our data practices evolve or as applicable legal requirements change.

When we update the policy, we will revise the Effective Date at the top of this page.

If a change materially affects how we collect, use, or disclose personal information, we will provide any additional notice or obtain any additional consent required by applicable law.

15. Contact Us

We may need to verify your identity before responding to certain requests involving your personal information.

If you are not satisfied with our response, you may also have the right to contact the privacy regulator responsible for your jurisdiction.