94% matchHanes
Same multipack tees, underwear and socks aisle
What changes: Slightly broader retail presence and Gildan-owned
Brand profile
American mass-market basics label owned by Berkshire Hathaway, making multipack cotton T-shirts, underwear, socks and fleece under its fruit-cluster logo.
26 brands like Fruit of the Loom like Hanes, Champion, Uniqlo →

Cotton tees, briefs, socks and fleece are sold in bulk packs through supermarkets, big-box chains and blank-apparel wholesalers rather than fashion retail.
The fruit-cluster logo blanks are a standard base for screen-printing and streetwear reworks, which is how the label reaches style-driven buyers.
Started as B.B. and R. Knight Corp. in Rhode Island, it is now a wholly owned Berkshire Hathaway subsidiary in Kentucky that also runs Russell Athletic and Spalding.
Overall fit
true to size
Most shoppers find the basics run true to size out of the bag with a boxy, roomy cut, though cotton items commonly shrink a bit after washing and drying.
Tip: Order your usual size for a relaxed fit, but account for noticeable shrinkage by drying on low or hanging to dry.
High confidence · based on 40 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | relaxed, roomy | Stick with your usual size for a comfortable, roomy fleece fit; anticipate mild shrinkage. |
| T-shirts & graphic tees | true to size | boxy, relaxed | Buy your normal size for a relaxed fit and consider sizing down if you want it slimmer, but expect some shrinkage after drying. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
94% matchSame multipack tees, underwear and socks aisle
What changes: Slightly broader retail presence and Gildan-owned
78% matchSister-label heritage sweats with heavier fleece
What changes: Logo-driven and priced above blank basics
72% matchMass-market basics with better fabric and fit
What changes: Single-piece pricing, no multipacks, full wardrobe
70% matchHeavyweight US-made cotton blanks, no logos
What changes: Domestic factory pricing, direct-to-consumer only
Fruit of the Loom fits true to size. Order your usual size for a relaxed fit, but account for noticeable shrinkage by drying on low or hanging to dry. Most shoppers find the basics run true to size out of the bag with a boxy, roomy cut, though cotton items commonly shrink a bit after washing and drying.
Most shoppers find the basics run true to size out of the bag with a boxy, roomy cut, though cotton items commonly shrink a bit after washing and drying. Overall shape: boxy, relaxed.
Fruit of the Loom hoodies & sweatshirts fits true to size. Stick with your usual size for a comfortable, roomy fleece fit; anticipate mild shrinkage. Shape: relaxed, roomy.
Fruit of the Loom t-shirts & graphic tees fits true to size. Buy your normal size for a relaxed fit and consider sizing down if you want it slimmer, but expect some shrinkage after drying. Shape: boxy, relaxed.
Fruit of the Loom manufactures mass-market basics: cotton T-shirts, tank tops, briefs, boxer briefs, bras, socks and fleece hoodies and sweatpants, mostly sold in multipacks through supermarkets, big-box retailers and blank-apparel wholesalers. Founded in 1851 in Warwick, Rhode Island by brothers Benjamin and Robert Knight as B.B. and R. Knight Corp., it is a wholly owned Berkshire Hathaway subsidiary and is headquartered in Bowling Green, Kentucky. Its portfolio also includes Russell Athletic, Spalding and Vanity Fair intimates. Its fruit-cluster logo blanks remain a common base for screen-printing and streetwear reworks.