70% matchGet Fresh Company
City-pride graphics from a hometown boutique
What changes: Pure streetwear focus, no homewares or gift range
Brand profile
G.O.D. (Goods of Desire)
Hong Kong lifestyle label applying tongue-in-cheek local iconography and Cantonese wordplay to T-shirts, bags, homewares and gifts.
Hong KongOrigin
UnisexFocus
StreetwearStyle
$$Price
3 brands like G.O.D. (Goods of Desire) like Get Fresh Company, Serapis, Olow →
What to know about G.O.D. (Goods of Desire)
Hong Kong iconography is the product
Neon signs, tenement tiles, mahjong and Cantonese wordplay are printed onto T-shirts, bags, cushions and tableware — the local reference is the design, not a detail.
Clothing sits inside a homeware label
Founded in 1996 selling furniture in Ap Lei Chau, G.O.D. still spans cushions, tableware, stationery and gifts, so apparel is one part of a household range.
Puns carry the brand
The Cantonese name 住好啲 means roughly "live better," and slogan tees like "Delay No More" trade on bilingual wordplay rather than fabric or fit.
If you like G.O.D. (Goods of Desire)
Brand facts
G.O.D. (Goods of Desire) is a Hong Kong lifestyle design and retail label founded in October 1996 by architect-trained designer Douglas Young with business partner Benjamin Lau, who started by selling furniture in Ap Lei Chau before shifting to homewares, clothing and gifts. Its Cantonese name, 住好啲, means roughly "live better." The brand applies tongue-in-cheek local iconography — neon signage, tenement tiles, mahjong and Cantonese wordplay, including its "Delay No More" slogan tees — to T-shirts, bags, cushions, tableware and stationery, sold through Hong Kong stores, shop-in-shops and online.
- Founded
- 1996
- Origin
- Hong Kong, China
- Made in
- China, Hong Kong
- Price
- $$
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Streetwear, Minimalist / Contemporary, Workwear / Heritage