86% matchNeighborhood
Original military-biker source code for HK utility streetwear
What changes: Deeper archive, higher price, heavier branding
Brand profile
Madness Hong Kong
Hong Kong label founded in 2014 by actor-singer Shawn Yue, making minimal, utility-driven streetwear and frequent sneaker and outerwear collaborations.
Hong KongOrigin
MenswearFocus
StreetwearStyle
$$$Price
4 brands like Madness Hong Kong like Neighborhood, Human Made, Hellrazor →
What to know about Madness Hong Kong
A celebrity founder who stayed hands-on
Hong Kong actor and singer Shawn Yue started the label in 2014 and also runs its sister brand COMMON SENSE, so the two lines share one point of view.
Military utility, not loud graphics
Work jackets, military-inflected outerwear, tees, caps and bags come in muted earthy tones, with the interest in materials and construction rather than print.
Collaborations back the higher price
Timberland, Vans, A Bathing Ape, New Balance and Neighborhood have all worked with the label, which runs its own stores in Hong Kong and mainland China.
How Madness Hong Kong fits
Overall fit
slightly small
Most shoppers describe Madness as cut in a relaxed, boxy streetwear shape but graded on Hong Kong/Asian sizing, so a labelled size tends to land about half to one size smaller than a comparable Western label.
Tip: If you normally wear US/EU sizing, take one size up from your usual — the cuts look oversized but the underlying grading is Asian-fit.
Low confidence · based on 4 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | slightly small | relaxed to oversized through the chest with dropped shoulders | Take one size up for a true oversized streetwear fit, especially if you're over six feet. |
| Shirts & overshirts | slightly small | boxy work-shirt and camp-collar shapes, roomy body but narrower shoulder yoke | Go up a size if you plan to layer a hoodie or heavy tee underneath. |
| Trousers & pants | mixed | utility cuts range from straight to wide-leg depending on season | Check the season's cut and expect a shorter inseam than a Western label at the same waist. |
| Jackets | slightly small | military and workwear-influenced, relaxed but not tent-like | Size up one for layering room; the shoulders are the tightest point on most outerwear. |
| T-shirts & graphic tees | slightly small | boxy with a wide-ish body and dropped shoulder on many graphic styles | Size up if you want the intended oversized drape or if you're used to US tee sizing. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Madness Hong Kong
86% match
80% matchHuman Made
Vintage workwear rebuilt with mascot graphics and collabs
What changes: Playful Americana graphics vs muted minimalism
72% matchHellrazor
Boxy Tokyo skate cuts in premium blanks
What changes: Skate graphics lead; little outerwear or utility gear
70% matchHeron Preston
Uniform and workwear codes with sharper industrial styling
What changes: Louder branding, European luxury pricing
Madness Hong Kong fit questions
Does Madness Hong Kong run big or small?
Madness Hong Kong fits slightly small. If you normally wear US/EU sizing, take one size up from your usual — the cuts look oversized but the underlying grading is Asian-fit. Most shoppers describe Madness as cut in a relaxed, boxy streetwear shape but graded on Hong Kong/Asian sizing, so a labelled size tends to land about half to one size smaller than a comparable Western label.
How does Madness Hong Kong fit?
Most shoppers describe Madness as cut in a relaxed, boxy streetwear shape but graded on Hong Kong/Asian sizing, so a labelled size tends to land about half to one size smaller than a comparable Western label. Overall shape: relaxed, boxy streetwear silhouettes with dropped shoulders on many pieces.
How do Madness Hong Kong hoodies & sweatshirts fit?
Madness Hong Kong hoodies & sweatshirts fits slightly small. Take one size up for a true oversized streetwear fit, especially if you're over six feet. Shape: relaxed to oversized through the chest with dropped shoulders.
How do Madness Hong Kong shirts & overshirts fit?
Madness Hong Kong shirts & overshirts fits slightly small. Go up a size if you plan to layer a hoodie or heavy tee underneath. Shape: boxy work-shirt and camp-collar shapes, roomy body but narrower shoulder yoke.
How do Madness Hong Kong trousers & pants fit?
Madness Hong Kong trousers & pants varies by piece. Check the season's cut and expect a shorter inseam than a Western label at the same waist. Shape: utility cuts range from straight to wide-leg depending on season.
Brand facts
MADNESS (MDNS) is a Hong Kong streetwear label founded in 2014 by actor and singer Shawn Yue, who also runs the sister label COMMON SENSE (CMSS). Collections stay minimal and utilitarian: military-inflected outerwear, work jackets, graphic tees, caps and bags in muted, earthy palettes, with attention to materials and construction. The brand operates retail in Hong Kong and mainland China, including Taikoo Li in Beijing, and has collaborated with Timberland, Vans, A Bathing Ape, New Balance and Neighborhood. Tagline: "Madness Breeds Madness."
- Founded
- 2014
- Origin
- Hong Kong, China
- Made in
- China
- Price
- $$$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Streetwear, Workwear / Heritage, Punk / Grunge / Goth