Nine One Seven

Nine One Seven, stylised Call Me 917, is the New York skateboard company founded by pro skater Alex Olson as the core-skate counterpart to his fashion label Bianca Chandon. It sells decks, graphic tees, hoodies, caps and accessories through select skate shops, using vintage Americana lettering, 1980s-leaning graphics and deadpan phone-number branding taken from the city's 917 area code. Olson dissolved the original team in 2021 after financial and creative fallout and now runs the label around drops and collaborations, including an eyewear frame with AKILA.