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Brand profile

Phat Farm

Russell Simmons's 1992 New York label that fused preppy sportswear with hip-hop styling; sold to Kellwood in 2004 and now dormant.

New York CityOrigin
MenswearFocus
StreetwearStyle
$$Price
Shop Phat Farm second-hand

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A man wearing a PHAT FARM zip up and a modern blue button up

What to know about Phat Farm

Prep clothes cut hip-hop big

Rugby shirts, logo polos, chinos and low-top sneakers, but drawn oversized with bold color and script branding — Ivy staples rerouted through 1990s New York.

Russell Simmons built it, then sold

Simmons opened the first shop on Prince Street in SoHo in 1992 and sold parent Phat Fashions, including Baby Phat, to Kellwood for roughly $140 million in 2004.

No current collections, resale only

The main licensee went bankrupt in 2011 and the men's line wound down; sister label Baby Phat returned in 2019, but Phat Farm has no active line or store.

Known forHoodies & sweatshirtsT-shirts & graphic tees
StyleStreetwearY2KUrban prep / Ivy

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G-Unit

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Wu Wear

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Brand facts

Phat Farm is the New York hip-hop label Russell Simmons launched in 1992 from a Prince Street shop in SoHo, pairing preppy staples — rugby shirts, logo polos, chinos, denim and low-top sneakers — with oversized cuts, bold color and script branding. Simmons sold parent company Phat Fashions, including Phat Farm and Baby Phat, to Kellwood for about $140 million in 2004; the primary licensee filed for bankruptcy in 2011 and the men's line wound down. Sister label Baby Phat relaunched in 2019 under Kimora Lee Simmons, but Phat Farm runs no current collections or direct retail site.

Founded
1992
Origin
New York City, United States
Made in
Asia
Price
$$
Focus
Menswear
Facts checked
September 2026
Styles
Streetwear, Y2K, Urban prep / Ivy

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