Rythm

Rhythm is an Australian surf and coastal lifestyle label founded in 2003 in Burleigh Heads, Queensland, co-founded by shaper and surfer Neal Purchase Jr. with Jamal Gray, and grown out of the alternative surfboard scene. Its men's and women's ranges cover boardshorts and swim trunks, cord and linen camp shirts, terry and cotton knits, tees, sweats, pants and dresses in muted, retro-leaning palettes. The company runs separate Australian, US and European storefronts and distributes through more than 1,000 wholesale retailers worldwide. It remains privately held and independently operated.