When it comes to outdoor apparel that harmonizes functionality with sustainability, few brands capture the essence quite like Icebreaker. This brand is celebrated for its use of merino wool, which offers breathability, moisture-wicking properties, and warmth without bulk. With a focus on clean lines and versatile silhouettes, Icebreaker creates pieces that transition seamlessly from trail to town, embodying an aesthetic that is both timeless and modern. Whether you're embarking on a mountain hike or enjoying a casual day out, their thoughtful designs ensure you remain comfortable and stylish.

Brands like Patagonia, Prana, Arcteryx, and North Face Apparel share Icebreaker’s commitment to quality and ecological responsibility. Each of these companies emphasizes durable materials and innovative design, catering to outdoor enthusiasts who value performance as much as style. If you’re looking to expand your wardrobe with like-minded brands that echo Icebreaker’s philosophy, dive into our curated list and discover the perfect companions for your next adventure.

How We Rank
Price
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Patagonia

Size Guide
$$
Med
$$ (Med)
Quality Technical
Ethical
Origin
Ventura, USA
Made in
China & USA
Founded
1973

Founded in 1973, Patagonia is an American clothing company that markets and sells outdoor clothing. The first store opened in  Ventura, California selling bespoke mountain climbing gear before expanding its product line to include apparel created for other outdoor sports such as surfing. In addition to sportswear, Patagonia today also offers outdoor products such as camping food, sleeping bags, and backpacks. Discover more brands like Patagonia here.

$$-$$$
Med-High
$$-$$$ (Med-High)
Sustainable
Origin
Carlsbad, USA
Made in
India, China, Peru
Founded
1992

PrAna offers sustainable and versatile activewear and casual clothing.

Arc'teryx

Size Guide
$$$
High
$$$ (High)
Premium Technical
Origin
Vancouver, Canada
Made in
Canada
Founded
1989

Arc'teryx is based on the principle of obsessive, precise design and production in the Canadian Coast Mountain wilderness. Because if their in-house manufacturing and design centres, Arc'teryx is able to constantly innovate and produce products the proper way. Timeless quality, intelligent design, and simplicity result in optimal performance at critical moments. Discover more brands like Arc'teryx here.

A women wearing a The North Face blue 2000 retro nuptse down jacket

The North Face

Size Guide
$$
Med
$$ (Med)
Functional
Technical
Origin
San Francisco, United States
Made in
China
Founded
1968

North Face is a renowned and well-loved brand in the world of outdoor and fashion apparel. The brand is known for its exceptional quality and style in its range of jackets, coats, footwear, and accessories. Expect rugged, durable, and stylish clothing that is perfect for any adventure, from a day hike to an expedition to the top of a mountain. Find more brands like The North Face here.

Helly Hanson

Size Guide
$$
Med
$$ (Med)
Quality Outdoors
Origin
Moss, Norway
Made in
China
Founded
1877

Helly Hansen is a Norwegian brand that specializes in creating high-performance outdoor clothing and gear for a wide range of activities, from sailing and skiing to hiking and fishing. They are known for their waterproof and insulated clothing, such as jackets, pants, and overalls. They also offer a wide range of footwear, such as boots and shoes, as well as a variety of accessories, including hats, gloves, and backpacks.

$$$
High
$$$ (High)
Performance
Origin
Dintikon, Switzerland
Made in
Vietnam
Founded
1862

Founded in 1862 by Kaspar Tanner, Mammut has been a mainstay of the climbing and alpine community ever since. It has since expanded into more alpine apparel so if you're looking for high-quality wear for harsh conditions, look no further.

Outdoor Research

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
High-quality
Origin
Seattle, Washington
Made in
Global
Founded
1981

Outdoor Research is known for innovative and high-performance outdoor gear and clothing.

Lululemon

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Athleisure
Origin
Vancouver, Canada
Made in
Asia
Founded
1998

Lululemon is a Canadian athletic apparel company known for it's focus on high-quality performance fabrics and technical designs.  The brand is famous for its popular athletic wear and has become a staple among fitness enthusiasts.

$$$
High
$$$ (High)
High-quality
Origin
Sheffield, UK
Made in
China
Founded
1981

High-performance outdoor clothing and gear designed for extreme conditions.

Black Diamond

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Playful
Origin
Salt Lake City, USA
Made in
Global
Founded
1957

Black Diamond is known for high-quality outdoor gear for climbing and skiing.

Aztech Mountain

Size Guide
$$$$
Very High
$$$$ (Very High)
Luxury
Performance
Origin
Aspen, United States
Made in
USA
Founded
2013
Aztech Mountain is a luxury performance ski and outdoor brand known for their high-quality and stylish apparel that seamlessly blends technical features with fashion-forward design. Their products are made with innovative materials and technology to provide optimal comfort and performance for outdoor enthusiasts.

Smartwool

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
High-quality
Origin
Steamboat Springs, USA
Made in
United States, Asia, Europe
Founded
1994

Smartwool is known for its high-performance, comfortable socks and apparel made from merino wool, and for its commitment to sustainability and animal welfare.

Cotopaxi

Size Guide
$$
Med
$$ (Med)
Ethical
Sustainable
Origin
Salt Lake City, Utah
Made in
China
Founded
2014

Cotopaxi is an outdoor gear and active lifestyle brand founded by Davis Smith. It is named after the Cotopaxi Volcano in Equador, near where Davis grew up. They're known for creating high-quality and sustainable gear and clothing.

Mountain Hardwear

Size Guide
$$-$$$
Med-High
$$-$$$ (Med-High)
Performance
Quality Outdoors
Origin
Richmond, United States
Made in
Asia
Founded
1993
Mountain Hardwear is a well-known brand that specializes in outdoor clothing and gear. Their products are known for their durability, functionality, and high-performance materials that can withstand harsh weather conditions.

14 Brands like Icebreaker

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How We Rank

Every brand in our lists earns a Similarity Score, showing how closely it aligns with the featured label. We evaluate each through four core pillars outside of certain intangible traits:

Style (40–50%): overall aesthetic and silhouette
Fit (20–30%): tailoring, proportion, and ease
Color (10–20%): tone and palette choices
Price (10–20%): accessibility and value

Think a brand feels off? We’d love your take [share feedback →]

This list of Icebreaker alternatives is constantly evolving based on new finds and community picks. Got a brand you think belongs here? We’d love to hear from you.

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