This is for guys who want tennis clothing that reads as clothing — polos, warm-ups and club tees you can wear off the court — without defaulting to Nike or adidas. The short verdict: Palmes and Paterson lead for skate-adjacent court style, Boast and Ellesse cover heritage preppy at the lowest prices, and Sigrún is the pick if you actually play and want technical fabric.
Founder-owned New Jersey skate label mixing 1990s tennis and heritage-sport references into tees, hoodies, warm-ups and caps.
Why it's similar. Founder-owned New Jersey skate label that filters 1990s tennis references, club crests and warm-up styling into tees, hoodies, coach jackets and 5-panel caps.
Copenhagen menswear label founded in 2021 by Nikolaj Hansson, making tennis-rooted clothing for on and off the court.
Why it's similar. Copenhagen label rooted in tennis culture rather than performance, pairing polos, pleated shorts and cable knits with off-court shirts and trousers in relaxed cuts.
American tennis and squash label from 1973, revived under new ownership in 2024, known for its maple leaf logo and preppy court apparel.
Why it's similar. The 1973 preppy racquet-sports original — maple leaf logo, pima and performance polos, court shorts and swim trunks — relaunched under new ownership in August 2024.
Independent New York label making sustainably minded premium tennis and racquet-sports apparel, from performance shorts and polos to graphic tees.
Why it's similar. New York label making genuinely playable tennis kit in technical fabrics, with honey-deuce and double-bagel graphics giving it streetwear crossover.
Italian sportswear brand from 1959, known for retro tennis and ski styling; owned by the UK's Pentland Group since 1987.
Why it's similar. The 1959 Perugia original for retro court style — bright colour-blocked track tops, polos and tees under the half-ball logo, at low-to-mid prices.
Desert tennis club in Borrego Springs, California selling vintage-styled club tees, sweats and caps designed by its in-house studio, Practice.
Why it's similar. A real desert tennis club in Borrego Springs whose Practice studio makes vintage-graphic club tees, sweats and caps — the most authentic clubhouse merch on the list.
Vancouver-based athletic-wear brand making Canadian-made terry sweats, Pima jersey tees and minimal, logo-light training staples.
Why it's similar. Vancouver athletic-wear brand supplying the logo-light warm-up layer: Canadian-made loopback terry hoodies, crewnecks, sweatpants and Pima jersey tees.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
Sigrún. It's built for on-court use — performance shorts, polos and tops in technical fabrics with moisture and odor control plus sun protection, made with roughly 50% recycled or organic content. Boast also makes genuine performance polos and court shorts alongside its pima cotton pieces.
Yes. The 1973 label went dormant, then footwear industry veteran Matthew Feuer bought it and relaunched it in August 2024. It's now under new ownership with fresh production, including a 2025-26 women's tennis line and a Mecum Auctions collaboration.
Ellesse and Boast both sit in the low-to-mid tier, as does The Courts. Ellesse is the most widely distributed of the three — it's owned by Pentland Group and sold through regional licensees, so it turns up almost everywhere.
Both are skater-founded takes on tennis at a similar mid price. Palmes is Copenhagen-based and leans more wardrobe — polos, pleated shorts, cable knits, button-ups and trousers. Paterson is a New Jersey skate label first, so it's heavier on graphic tees, hoodies, coach jackets and caps.
It isn't a tennis brand, but its Canadian-made terry hoodies, crewnecks, sweatpants and Pima tees are the logo-free warm-up layer most of these court wardrobes are missing. Expect to pay more — it's the priciest label here.
SSENSE stocks Palmes and Reigning Champ, END. and The Hip Store carry Palmes, and Farfetch carries Paterson. Boast, Sigrún and The Courts sell primarily through their own sites.