Beigel Bake

Beigel Bake is a 24-hour Jewish bagel bakery at 159 Brick Lane in Spitalfields, east London, open since the 1970s and known for salt beef, smoked salmon and cream cheese beigels. It sells food, not clothing, but it is a fixture of the Brick Lane shopping route, and in February 2024 it lent its name to a seven-piece Highsnobiety capsule of hoodies, caps, totes and a long-sleeve tee sold at a Selfridges pop-up.