Methodology
How Disco works.
Disco is built on a growing map of fashion brands, products and the relationships between them.
We combine structured information with our own analysis and editorial review to make brand discovery more useful.
The goal isn't to collect the most data. It's to make that data useful.
From information to recommendations.
We collect information from brands, retailers, products, size charts and other relevant sources.
That information is organized into a consistent model across brands and products.
Disco analyzes how brands, products and attributes relate to one another.
Automated analysis can surface useful possibilities. Editorial review helps determine whether the resulting recommendation actually makes sense.
What we know, and what we conclude.
Not every piece of information on Disco means the same thing.
Directly available from a source.
- A retailer lists a product at $320
- A size chart lists a 56 cm chest
- A brand describes a jacket as oversized
Conclusions we make using one or more observations.
- Brand A is closely related to Brand B
- A brand generally sits in a certain price tier
- A product may fit larger than average
We keep sourced information separate from Disco's own analysis wherever possible.
How we find similar brands.
Brand similarity is not just about putting two labels into the same broad category. Disco scores relationships across the signals it holds about every brand:
Automated analysis surfaces the candidates. Editorial review decides what is actually useful, because an algorithmically plausible recommendation is not automatically a good one.
Two brands do not need to be identical to be useful alternatives, so every recommendation also carries the reason it belongs.
Our Legacy
Acne Studios89% matchShared Swedish design-forward positioning and overlapping silhouettes, at a higher price point.
A.P.C.86% matchOverlapping minimalist wardrobe staples, with a French rather than Scandinavian sensibility.
NN0782% matchSimilar Scandinavian wardrobe staples in a more relaxed fit, at a noticeably lower price.
Similarity is a relationship, not a category.
Data, independence and corrections.
Brands, retailers, products, size charts, pricing feeds and Disco research. Not every brand has every data point, and fit guidance is an estimate that can vary by product.
Fashion changes. Prices and availability move fastest, so we update information as new data becomes available and aim to show freshness where it matters.
Disco may earn commissions through retailer links or clearly identified sponsorships. Commercial relationships don't determine organic similarity results.
See something wrong?
With thousands of brands and products, mistakes or outdated information can happen. If you notice something that needs correcting, we'd like to know.