Blue Button Shop

Blue Button Shop is an independent multi-brand boutique at 1499 Dundas Street West in Toronto's Brockton Village/Little Portugal area, owned by Brian Cheuk. It specializes in Japanese "Otona" (mature, refined) style, carrying mostly Japanese labels such as Evam Eva, Is-ness, Rulezpeeps and Unlikely, many rarely stocked elsewhere in North America. The largely unisex edit spans menswear, womenswear, Japanese denim, footwear, canvas bags, eyewear, socks, homeware and stationery, with an emphasis on natural fabrics and craftsmanship. It also ships worldwide online.