Brew Watch Co.

Brew Watch Co. is a New York City watch microbrand founded by industrial designer Jonathan Ferrer, an NJIT alumnus who also teaches design there. Its watches take cues from industrial espresso machines, with contrasting colors, mixed brushed and polished finishes, and vented casebacks and crowns. The core Metric line is a compact 36mm chronograph in a 1970s-style case with a VK68 meca-quartz movement, first designed as an espresso shot timer. Watches typically cost $375–$495 and are sold direct online, including the limited-edition Metric Chrono Taxi.