Brand profile

Burton

Family-owned Vermont snowboard company making boards, Step On bindings, outerwear and a bag line from daypacks to roller luggage.

BurlingtonOrigin
UnisexFocus
Gorpcore / OutdoorStyle
$$$Price

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A navy blue Burton rucksack backpack on a white background

What to know about Burton

Snowboard hardware first, apparel second

Burton builds boards and the Step On boot-and-binding system, and its outerwear line is designed around riding rather than as a standalone fashion range.

[ak] is the technical tier

Above the main outerwear sits [ak], the label's higher-spec mountain line, which is where the most technical jackets and shells sit within the range.

Bags are the everyday entry

The bag range covers daypacks, duffels and roller luggage, so much of what people buy from Burton never touches a mountain.

Known forOutdoor & technicalJacketsOuterwearBags & backpacks

How Burton fits

Overall fit

slightly large

Most people find Burton's snow outerwear runs true to size but generously cut to allow for layers, so it can feel roomy when worn casually, while lifestyle tees and fleece run closer to standard.

Tip: Take your usual size for layering over midlayers, but consider sizing down if you want a trimmer, non-technical fit or are between sizes.

roomy for layeringtrue to size but relaxedlong in the sleeves and inseamsize down for a slimmer look[ak] fits more athletic

Medium confidence · based on 14 sources

By category

CategoryRunsShapeSize advice
Hoodies & sweatshirtstrue to sizeregular to relaxed, slightly boxy in newer lifestyle cutsTake your usual size; only size up if you want a deliberately oversized look.
Trousers & pantsslightly largerelaxed to regular snow-pant cut, with tapered [ak] optionsOrder your usual waist size and check inseam, as many find the legs run long.
Jacketsslightly largerelaxed through chest and shoulders, built to fit over midlayers; [ak] shells are closer to a regular/athletic fitStick with your normal size if you layer, or size down for a cleaner fit worn over just a tee or fleece.
T-shirts & graphic teestrue to sizeregular, occasionally boxy in graphic stylesBuy your normal size; base-layer tops fit noticeably closer by design.

Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.

Burton fit questions

Does Burton run big or small?

Burton fits slightly large. Take your usual size for layering over midlayers, but consider sizing down if you want a trimmer, non-technical fit or are between sizes. Most people find Burton's snow outerwear runs true to size but generously cut to allow for layers, so it can feel roomy when worn casually, while lifestyle tees and fleece run closer to standard.

How does Burton fit?

Most people find Burton's snow outerwear runs true to size but generously cut to allow for layers, so it can feel roomy when worn casually, while lifestyle tees and fleece run closer to standard. Overall shape: generally relaxed and layering-friendly, with [ak] technical pieces cut closer to the body.

How do Burton hoodies & sweatshirts fit?

Burton hoodies & sweatshirts fits true to size. Take your usual size; only size up if you want a deliberately oversized look. Shape: regular to relaxed, slightly boxy in newer lifestyle cuts.

How do Burton trousers & pants fit?

Burton trousers & pants fits slightly large. Order your usual waist size and check inseam, as many find the legs run long. Shape: relaxed to regular snow-pant cut, with tapered [ak] options.

How do Burton jackets fit?

Burton jackets fits slightly large. Stick with your normal size if you layer, or size down for a cleaner fit worn over just a tee or fleece. Shape: relaxed through chest and shoulders, built to fit over midlayers; [ak] shells are closer to a regular/athletic fit.

Brand facts

Burton is a snowboard company founded by Jake Burton Carpenter in 1977 and headquartered in Burlington, Vermont. It makes snowboards, the Step On boot-and-binding system, [ak] technical outerwear, and a bag range spanning daypacks, duffels and roller luggage. The business remains privately held and family-owned, owned and chaired by Donna Carpenter, with her sons on the board, and is a certified B Corporation. Burton cut jobs in 2024 amid flat snowboard participation, climate pressure and competition, and added senior hires in 2025 to grow core product categories.

Founded
1977
Origin
Burlington, United States
Made in
China
Price
$$$
Focus
Unisex
Facts checked
August 2026
Styles
Gorpcore / Outdoor, Streetwear, Techwear

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