discoWe compared 24 brands similar to Burton on fit, price and aesthetic — skewing more premium (7 of 24), led by Quiksilver and Oakley.
When searching for brands like Burton, consider Quiksilver, The North Face, and Patagonia, which all share a commitment to high-quality outdoor apparel designed for active lifestyles. These brands, like Burton, offer durable, functional clothing perfect for sports enthusiasts and everyday adventurers alike. Whether you're into snowboarding, surfing, or hiking, each of these brands provides unique styles and features that resonate with the outdoor culture, ensuring that you'll find something that fits your lifestyle.
Australian-founded surf label, owned by Authentic Brands Group since 2023, known for boardshorts, wetsuits and snow outerwear.
Why it's similar. Quiksilver and Burton share a focus on outdoor and technical apparel targeted towards active lifestyles.
What changes. Surf-first, licensed brand, lower price and less tech
Californian sport-performance eyewear and apparel brand, part of EssilorLuxottica, known for Prizm lenses and Frogskins, Holbrook and Sutro frames.
Why it's similar. High performance outdoor gear with technical styling and colorful palette. Fits snowboarder and outdoor enthusiast lifestyles.
VF Corporation-owned outdoor label known for Nuptse down jackets, Denali fleece and Base Camp duffels, plus long-running Supreme collaborations.
Why it's similar. Both brands excel in high-quality outdoor apparel, emphasizing functionality and technical materials.
What changes. Corporate VF-owned, heavy lifestyle/streetwear crossover
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Salt Lake City B Corp making colorful, repurposed-material outdoor packs and apparel, known for its Allpa travel pack and Del Día bags.
Why it's similar. Both emphasize vibrant colors and technical materials for outdoor activities, with a sustainable focus.
What changes. Travel packs and value pricing, no snow performance gear
American outdoor apparel maker founded in 1973 in Ventura, California, now owned by a trust and nonprofit that direct profits to environmental causes.
Why it's similar. Burton and Patagonia both cater to outdoor enthusiasts and utilize technical materials in their products.
What changes. Broader activity range, no hardgoods for snowboarding
Technical alpine apparel and equipment brand from Richmond, California, owned by Columbia Sportswear, known for Ghost Whisperer down and lightweight shells.
Why it's similar. Shares outdoor technical style and mid-range pricing, focusing on durability and performance.
Australian surf brand from Torquay, Victoria, known for performance wetsuits, boardshorts and beach apparel, owned by KMD Brands.
Why it's similar. Rip Curl shares a similar outdoor appeal with Burton, focusing on vibrant, functional apparel.
Melbourne cycling apparel brand making limited-run road jerseys and bib shorts in Italian and Swiss technical fabrics.
Why it's similar. Performance-focused with a colorful palette and technical materials.
Italian outerwear label making technical down jackets and parkas, including the Gobi bomber, with styling drawn from US Air Force pararescue units.
Why it's similar. Functional outdoor style with technical and synthetic materials, true to size fit.
Costa Mesa surf-skate-art label now owned by Authentic Brands Group, known for boardshorts, graphic tees and its "Balance of Opposites" logo.
Why it's similar. PM Tenore and Conan Hayes founded RVCA in Costa Mesa in 1999 on a Balance of Opposites idea, reaching Burton's boardsports audience from surf and skate.
Australian surf brand from 1973, known for triple-stitched boardshorts, wetsuits and beach-print casualwear; now owned and licensed by Authentic Brands Group.
PEdALED is a Tokyo-founded, Milan-based cycling label making minimalist road and bikepacking apparel in technical fabrics.
American skate and snowboard footwear brand founded in 1994, now owned by Authentic Brands Group and operated through licensees.
American outdoor apparel and footwear company known for waterproof shells, insulated parkas and Omni-Heat lining, family-controlled since 1938.
Seattle-based maker of technical outdoor apparel and accessories, from gaiters and gloves to Helium rain shells and Ferrosi softshells.
California surf and lifestyle brand founded by Bob Hurley, known for Phantom boardshorts, graphic tees and beachwear, now owned by Bluestar Alliance.
American skate brand founded in 1992, making decks and nature-themed casual apparel; now licensed under Authentic Brands Group after its 2023 Boardriders deal.
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Swiss alpine outfitter founded in 1862 as a ropemaker, making climbing hardware, Barryvox avalanche transceivers and technical mountain apparel.
American workwear maker, family-owned since 1889, known for duck canvas jackets, bib overalls and hooded sweatshirts built for job-site durability.
Salt Lake City maker of climbing and ski gear — Camalot cams, harnesses, headlamps, poles and technical apparel — owned by Clarus Corporation.
American outdoor apparel label founded in Seattle in 1920, now sold mainly online and through wholesale after its North American stores closed in 2026.
American skate footwear and apparel brand, founded in Anaheim in 1966 and owned by VF Corporation, known for the Old Skool and Sk8-Hi.
Independent, rider-owned Portland snowboard label known for Ninja Suit base layers, one-piece Freedom Suits and irreverent graphic outerwear.
Why it's similar. Independent, rider-owned Portland snowboard label known for Ninja Suit base layers, one-piece Freedom Suits and irreverent graphic outerwear.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Quiksilver | 87% | Surf / Skate | Similar |
| 2 | Oakley | 87% | Outdoor / Technical | Similar |
| 3 | The North Face | 85% | Outdoor / Technical | Similar |
| 4 | Cotopaxi | 85% | Outdoor / Technical | Similar |
| 5 | Patagonia | 83% | Outdoor / Technical | Similar |
| 6 | Mountain Hardwear | 82% | Outdoor / Technical | More premium |
| 7 | Rip Curl | 80% | Surf / Skate | Similar |
| 8 | Pedla | 79% | Outdoor / Technical | More premium |
| 9 | Parajumpers | 76% | Outdoor / Technical | More premium |
| 10 | RVCA | 75% | Surf-skate art | Similar |
| 11 | Billabong | — | Similar | |
| 12 | Pedaled | — | More premium | |
| 13 | DC Shoes | — | Similar | |
| 14 | Columbia | — | Similar | |
| 15 | Outdoor Research | — | More premium | |
| 16 | Hurley | — | Similar | |
| 17 | Element | — | Similar | |
| 18 | Huf | — | Similar | |
| 19 | Mammut | — | More premium | |
| 20 | Carhartt | — | Similar | |
| 21 | Black Diamond | — | More premium | |
| 22 | Eddie Bauer | — | Similar | |
| 23 | VANS | — | Similar | |
| 24 | Airblaster | — | Similar |
Quiksilver is the most similar to Burton with an 87% match. Both focus on outdoor and technical apparel, appealing to active lifestyles.
Quiksilver, Oakley, and The North Face offer mid-range pricing, making them accessible alternatives to Burton's quality apparel.
While Quiksilver matches Burton’s vibrant style, it’s more surf-oriented, whereas Burton is centered on snow sports. Your choice depends on preferred activities.
Burton is famous for its high-quality snowboarding gear, including durable jackets and innovative bindings that stand out in winter sports.
For those seeking value, consider Quiksilver or The North Face, both in the mid-range price tier, offering quality similar to Burton.