83% matchDries Van Noten
Print-clashing, textile-led relaxed tailoring
What changes: Belgian restraint and art-school palette rather than Italian paisley heritage
Brand profile
Etro
Milan luxury house founded in 1968, known for paisley prints, jacquard scarves and bohemian Italian tailoring under creative director Marco De Vincenzo.
MilanOrigin
UnisexFocus
Quiet luxuryStyle
$$$$Price
17 brands like Etro like Dries Van Noten, Emilio Pucci, Dolce&Gabbana →
What to know about Etro
Etro is a Milan luxury house founded in 1968 by Gerolamo "Gimmo" Etro as a textile company, known for its paisley motif, Pegaso emblem, printed jacquard scarves and bohemian tailoring across menswear, womenswear, accessories, home textiles and fragrance. Marco De Vincenzo has been creative director since 2022, reinterpreting the print archive in lighter, layered silhouettes. LVMH-backed private equity firm L Catterton has held majority control since 2021; in December 2025 the founding family exited its remaining stake as new minority investors, including Swinger International, joined.
How Etro fits
Overall fit
slightly small
Etro generally follows classic Italian luxury proportions, so pieces tend to feel a touch narrower than US or UK equivalents and many buyers report needing one size up, with newer print-led seasonal pieces running looser.
Tip: Most shoppers do best sizing up one Italian size (e.g. take a 52 if you normally wear a 50) unless you want a very fitted Milanese silhouette.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | true to size | regular, with newer seasons trending boxier | Stick with your normal size unless you want an oversized print-forward look, then go up one. |
| Jackets | slightly small | structured Italian cut with a clean shoulder and suppressed waist | Take one Italian size up from your usual and budget for sleeve and waist alterations. |
| Jeans & denim | slightly small | slim straight, cut on the trimmer side of Italian denim | Take your usual denim waist or one up, as the leg and seat run close before stretching in. |
| Shirts & overshirts | runs small | slim to slightly tapered through the body | Size up one collar size if you want any room, especially in the printed silk and cotton-poplin styles. |
| T-shirts & graphic tees | slightly small | regular to slim, closer to the body than US-made basics | Size up if you prefer a relaxed drape; the standard cut sits close through the chest and sleeve. |
| Trousers & pants | slightly small | slim to straight with a mid rise | Go one size up in the waist if you sit between sizes and expect to shorten the leg. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Etro
See all 17 brands like Etro →83% match
80% matchEmilio Pucci
Italian archive prints, silk scarves, resort mood
What changes: Jet-set resortwear focus with far thinner menswear offer
74% matchDolce&Gabbana
Louder Sicilian take on ornate Italian tailoring
What changes: More overt logo/baroque flash and much broader range
71% matchGucci
Eclectic Italian maximalism with heritage motifs
What changes: Monogram-driven, far bigger accessories machine and price step up
Etro fit questions
Does Etro run big or small?
Etro fits slightly small. Most shoppers do best sizing up one Italian size (e.g. take a 52 if you normally wear a 50) unless you want a very fitted Milanese silhouette. Etro generally follows classic Italian luxury proportions, so pieces tend to feel a touch narrower than US or UK equivalents and many buyers report needing one size up, with newer print-led seasonal pieces running looser.
How does Etro fit?
Etro generally follows classic Italian luxury proportions, so pieces tend to feel a touch narrower than US or UK equivalents and many buyers report needing one size up, with newer print-led seasonal pieces running looser. Overall shape: slim, Italian-cut through the chest and waist with a defined shoulder.
How do Etro hoodies & sweatshirts fit?
Etro hoodies & sweatshirts fits true to size. Stick with your normal size unless you want an oversized print-forward look, then go up one. Shape: regular, with newer seasons trending boxier.
How do Etro jackets fit?
Etro jackets fits slightly small. Take one Italian size up from your usual and budget for sleeve and waist alterations. Shape: structured Italian cut with a clean shoulder and suppressed waist.
How do Etro jeans & denim fit?
Etro jeans & denim fits slightly small. Take your usual denim waist or one up, as the leg and seat run close before stretching in. Shape: slim straight, cut on the trimmer side of Italian denim.
Brand facts
- Founded
- 1968
- Origin
- Milan, Italy
- Made in
- Italy
- Price
- $$$$
- Focus
- Unisex
- Styles
- Quiet luxury, Avant-garde, Minimalist / Contemporary