86% matchCamilla
Hand-drawn print kaftans and embellished resortwear
What changes: Australian beach-luxe rather than Florentine heritage; lower price
Brand profile
Emilio Pucci
LVMH-owned Florentine house known for kaleidoscopic prints, silk scarves and jet-set resortwear, led by artistic director Camille Miceli since 2021.
FlorenceOrigin
WomenswearFocus
Quiet luxuryStyle
$$$$Price
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What to know about Emilio Pucci
Prints do the identifying
The house is built on kaleidoscopic geometric prints applied to silk twill scarves, printed jersey dresses and resortwear rather than on tailoring or logos.
Fully LVMH, family stepped back
LVMH took a majority stake in 2000 and bought the founding family's remaining 33 percent in 2021, after which Laudomia Pucci moved to archive work.
Now aimed at vacation dressing
Under Camille Miceli, artistic director since 2021, the focus is kaftans, swimwear, sunglasses and print separates sold through resort-town boutiques and pop-ups.
If you like Emilio Pucci
Brand facts
Pucci, founded by Marchese Emilio Pucci in Florence in 1947, is an LVMH-owned house built on kaleidoscopic geometric prints, silk twill scarves, printed jersey dresses and resortwear. LVMH took a majority stake in 2000 and bought the founding family's remaining 33 percent in June 2021, after which Laudomia Pucci stepped back to focus on the archive. Camille Miceli, artistic director since 2021, has refocused the label on jet-set vacation dressing — kaftans, swimwear, sunglasses and print-heavy separates — with resort-town boutiques and seasonal pop-ups central to the strategy.
- Founded
- 1947
- Origin
- Florence, Italy
- Made in
- Italy
- Price
- $$$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Quiet luxury, Y2K, Minimalist / Contemporary