Emilio Pucci

Pucci, founded by Marchese Emilio Pucci in Florence in 1947, is an LVMH-owned house built on kaleidoscopic geometric prints, silk twill scarves, printed jersey dresses and resortwear. LVMH took a majority stake in 2000 and bought the founding family's remaining 33 percent in June 2021, after which Laudomia Pucci stepped back to focus on the archive. Camille Miceli, artistic director since 2021, has refocused the label on jet-set vacation dressing — kaftans, swimwear, sunglasses and print-heavy separates — with resort-town boutiques and seasonal pop-ups central to the strategy.