90% matchWhistles
Same British high-street contemporary lane, sharper edge
What changes: Skews younger and more fashion-forward, womenswear-only
Brand profile
British contemporary label founded in 1970, known for understated tailoring, knitwear and dresses sold through UK stores and jigsaw-online.com.

Jigsaw is a British contemporary label founded by John Robinson in 1970, selling womenswear alongside smaller men's and children's ranges through roughly 45 UK stores, concessions in Ireland, the Netherlands and Australia, and jigsaw-online.com. The range centres on understated tailoring, wool and cashmere knitwear, silk and print dresses, trench and wool coats, and leather accessories, sold under a "Style & Truth" positioning. Jointly owned by Best Dressed Group and Robinson Property, the company completed a CVA in 2020 that closed 13 stores, then returned to profit by 2022 and reported £3.6m EBITDA in 2023.
90% matchSame British high-street contemporary lane, sharper edge
What changes: Skews younger and more fashion-forward, womenswear-only
78% matchNorth American take on the same clean wardrobe staples
What changes: More preppy-American, stronger menswear offer
74% matchSofter, knit-led luxury take on quiet essentials
What changes: Pricier, more casual drape than structured tailoring
72% matchStricter Scandinavian minimalism, less print
What changes: Colder palette, no dresses/print heritage