johnnie-O

johnnie-O is an American men's and boys' lifestyle label founded in 2005 by John O'Donnell, a former competitive golfer who started out selling four-button wedge-collar polos from his car. The aesthetic blends West Coast surf casual with East Coast prep: PREP-FORMANCE stretch polos, quarter-zips, chino shorts, knits, outerwear and MLB-licensed pieces, marked by a surfer logo and a patented "Tweener Button." Distribution spans roughly 2,000 green-grass golf shops, department stores and a growing owned-retail fleet. The company remains independent and founder-held, though O'Donnell engaged Goldman Sachs in mid-2026 to explore a sale.