KIMSEORYONG

KIMSEORYONG is the eponymous Seoul menswear label of designer Kim Seo-ryong, a former painter who opened a dress boutique in 1995 and debuted his menswear brand in 1996. The label is known for artful tailored suits, colourful vests, leather and silk shirting in luxurious materials, and has shown at Seoul Fashion Week more than 40 times, often staging outdoor shows. It dresses Korean actors and K-pop idols, and sells Korea-made jackets, coats, shirts and trousers through its Dosan-daero flagship in Gangnam and its online store.