Brand profile

La Perla

Italian luxury lingerie house founded in Bologna in 1954, now relaunching as La Perla Atelier under American owner Peter Kern after its 2024 insolvency.

BolognaOrigin
WomenswearFocus
Quiet luxuryStyle
$$$$$Price

4 brands like La Perla like I.D. Sarrieri, ERES, The Attico →

A woman wearing La Perla swimsuit in black

What to know about La Perla

Corsetry, not just underwear

Lingerie, nightwear and swimwear built with lace, silk and corsetry methods traced to founder Ada Masotti, hand-finished at the Bologna atelier since 1954.

The brand nearly disappeared in 2024

Its Italian manufacturing arm was declared insolvent and the UK parent liquidated before Peter Kern bought the assets, with the transfer completing in September 2025.

A funded restart, not a licence

Roughly 30 million euros is committed through 2027, the Bologna seamstresses were rehired, and a relaunch collection landed in June 2026 with fittings at Harrods.

Known forSocks & underwear

If you like La Perla

A woman wearing I.D. Sarrieri belle à cannes asymmetric cut out swimsuit in black90% match

I.D. Sarrieri

$$$$Luxury lingerieBucharest, Romania

Chantilly lace and corsetry at the same atelier level

What changes: Smaller house, more overtly embellished and boudoir-leaning

A woman wearing ERES brown effigie swimsuit84% match

ERES

$$$$Luxury swimwearParis, France

Minimalist French take on couture swim and lingerie

What changes: Sculpted plain fabric rather than lace and embroidery

A woman wearing The Attico ssense exclusive brown long trench coat66% match

The Attico

$$$$$Slip dressesMilan, Italy

Slip-dress sensuality pushed into outerwear dressing

What changes: Ready-to-wear party looks, not made-to-measure intimates

Brand facts

La Perla makes luxury lingerie, nightwear and swimwear, hand-finished at its Bologna atelier using lace, silk and corsetry techniques traced to founder Ada Masotti. After its Italian manufacturing arm was declared insolvent in 2024 and its UK parent went into liquidation, American entrepreneur Peter Kern bought the assets; the transfer to his La Perla Atelier (under Luxury Holding) completed on 30 September 2025, backed by a roughly 30 million euro commitment through 2027, and the Bologna seamstresses were rehired. A relaunch collection arrived in June 2026 with fitting events at Harrods; Alessio Vannetti becomes CEO in September 2026.

Founded
1954
Origin
Bologna, Italy
Made in
Italy, Portugal
Price
$$$$$
Focus
Womenswear
Facts checked
August 2026
Styles
Quiet luxury, Minimalist / Contemporary

Keep exploring