Pompeii

Pompeii is a Madrid footwear and apparel label founded in 2014 by four university friends: Jaime Garrastazu, Nacho Vidri, Jorge Vidri and Cosme Bergareche. It started online, using Instagram-driven direct-to-consumer marketing, and its Higby sneaker became a staple among young people in Madrid. Around 2019 the brand repositioned. Its average prices have nearly tripled since then, and about half of sales now come from outside Spain. Pompeii makes clean, minimal sneakers alongside essentials like tees, knitwear and outerwear, sold through its own stores, its website and European stockists such as Boozt.