Rifò

Rifò is a circular fashion brand founded in 2017 by Niccolò Cipriani in Prato, Tuscany. Its name means "I remake" in Tuscan dialect. The brand draws on the city's long history of cenciaioli textile regeneration to turn pre- and post-consumer waste into knitwear and basics made from recycled cashmere, wool, cotton and silk. Production stays within about 30 km of Prato. Rifò holds B Corp, GRS and WFTO certifications, sells through more than 400 retailers, offers repairs, and runs training programmes for migrants.