Rocha

Rocha is a concept store at 1305 East 6th Street in East Austin, Texas. It sells menswear, womenswear, home objects, art and apothecary from independent designers. Albert Mendez, formerly of ByGeorge and Kick Pleat, founded it with Bettina Barrow. The menswear selection includes Ssstein, Stoffa and Meta Campania, and most pieces cost several hundred to a few thousand dollars. Alongside the clothing, the store sells vintage French and German pottery, skincare and its own Rocha hat. It also sells through Garmentory.