Same Swimwear

Same, also styled Same Los Angeles and originally Same Swim, is a Los Angeles label founded by influencer Shea Marie with co-founder Ryan Horne. It built its business on minimal, body-conscious bikinis and one-pieces in solid tones and metallic finishes, worn by Beyoncé, Hailey Bieber and Kendall Jenner. Since 2024 the brand has widened into a year-round lifestyle range, adding resortwear, tropical dresses and knit sets, denim, kidswear and, for fall 2025, outerwear including leather pieces. It sells direct-to-consumer online.