88% matchOseree
Metallic lurex swim with party-dress resort extension
What changes: Italian, more overtly nightlife-glam and pricier
Brand profile
Same Swimwear
Los Angeles swimwear label by influencer Shea Marie, known for minimal bikinis and now expanding into resortwear, denim and outerwear.
Los AngelesOrigin
WomenswearFocus
Minimalist / ContemporaryStyle
$$$Price
What to know about Same Swimwear
Founded by an influencer, worn by celebrities
Shea Marie started the label with Ryan Horne in 2015, and its body-conscious bikinis and one-pieces have been worn by Beyoncé, Hailey Bieber and Kendall Jenner.
Solid tones and metallic finishes
The swim range stays minimal and cut close to the body, with no prints doing the work — colour blocks and metallic fabrics are the signature.
No longer only swimwear
Since 2024 the line has grown into year-round clothing: resortwear, tropical dresses, knit sets, denim, kidswear and fall 2025 outerwear including leather, sold direct online.
If you like Same Swimwear
88% match
84% matchMikoh
Hardware-free minimal California bikinis in muted tones
What changes: Quieter surf-rooted palette, less celebrity-glam
78% matchHaight
Solid-toned minimalist swim plus resort separates
What changes: Brazilian, more understated and less body-con
76% matchSolid & Striped
Vintage-cut minimal suits in technical fabrics
What changes: Retro silhouettes over body-conscious cuts; unisex range
Brand facts
Same, also styled Same Los Angeles and originally Same Swim, is a Los Angeles label founded by influencer Shea Marie with co-founder Ryan Horne. It built its business on minimal, body-conscious bikinis and one-pieces in solid tones and metallic finishes, worn by Beyoncé, Hailey Bieber and Kendall Jenner. Since 2024 the brand has widened into a year-round lifestyle range, adding resortwear, tropical dresses and knit sets, denim, kidswear and, for fall 2025, outerwear including leather pieces. It sells direct-to-consumer online.
- Founded
- 2015
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$$
- Focus
- Womenswear
- Facts checked
- August 2026
- Styles
- Minimalist / Contemporary, Quiet luxury, Athleisure / Sportswear