Brand profile
seya.
Keiko Seya's Tokyo-based slow-fashion label making genderless, craft-driven clothing and objects in custom silks, linens and mineral tones.

What to know about seya.
seya. is the slow-fashion label of Japanese designer Keiko Seya, a former stylist and magazine editor who moved from Tokyo to Paris in the early 1990s and co-founded Cristaseya in 2013 before leaving in 2017 to launch seya. from her Paris studio. She relocated the brand to Tokyo, near its fabric mills and production partners, after roughly 30 years in France. Collections are genderless and travel-driven, built on mineral shades, custom-developed silks, linens and cottons, and craft techniques, alongside ceramics, homeware and scents. It sells wholesale through stockists including Andreas Murkudis, La Garconne and Beams.
- Founded
- 2017
- Origin
- Tokyo, Japan
- Price
- $$$$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Quiet luxury
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