Brand profile
Stoy
Independent Aarhus concept store, open since 2007, that pairs designer labels like Lemaire with specialist menswear makers such as Lady White Co. and mfpen.
AarhusOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$$Price
What to know about Stoy
Stoy is an independent multi-brand concept store that opened in 2007 in Aarhus, Denmark. Its shop covers about 400 square meters across a ground floor and basement at Store Torv 4 in the old town square. It sells menswear, womenswear, footwear, lifestyle and beauty products in store and through its webshop. Stoy mixes designer labels such as Lemaire, Jil Sander, Dries Van Noten and Moncler with specialist makers like Lady White Co., mfpen, orSlow, Our Legacy, Neighborhood and Porter-Yoshida & Co.
- Founded
- 2007
- Origin
- Aarhus, Denmark
- Price
- $$$
- Focus
- Unisex
- Facts checked
- November 2026
- Styles
- Minimalist / Contemporary, Quiet luxury
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