Brand profile
SWIMS
Oslo brand known for its reinvented rubber galosh, now making water-friendly loafers, outerwear and accessories for men.
What to know about SWIMS
SWIMS is an Oslo-based Norwegian lifestyle brand founded in 2006 by Johan Ringdal and Alex Eskeland. It made its name reinventing the rubber galosh as a colourful, style-led overshoe, then expanded into water-friendly loafers and other footwear, adding apparel in 2013 and later outerwear and accessories for men. Differential Brands Group, later Centric Brands, acquired the company in 2016, and it operates from Oslo as a subsidiary. SWIMS sells through swims.com and retailers including Saks Fifth Avenue, Nordstrom, Neiman Marcus and KaDeWe.
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Brand facts
- Founded
- 2006
- Origin
- Oslo, Norway
- Price
- $$$
- Styles
- Minimalist / Contemporary, Urban prep / Ivy