Brand profile

SWIMS

Oslo brand known for its reinvented rubber galosh, now making water-friendly loafers, outerwear and accessories for men.

OsloOrigin
Minimalist / ContemporaryStyle
$$$Price

What to know about SWIMS

SWIMS is an Oslo-based Norwegian lifestyle brand founded in 2006 by Johan Ringdal and Alex Eskeland. It made its name reinventing the rubber galosh as a colourful, style-led overshoe, then expanded into water-friendly loafers and other footwear, adding apparel in 2013 and later outerwear and accessories for men. Differential Brands Group, later Centric Brands, acquired the company in 2016, and it operates from Oslo as a subsidiary. SWIMS sells through swims.com and retailers including Saks Fifth Avenue, Nordstrom, Neiman Marcus and KaDeWe.

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Brand facts

Founded
2006
Origin
Oslo, Norway
Price
$$$
Styles
Minimalist / Contemporary, Urban prep / Ivy

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