86% matchGymshark
Creator-led British seamless gymwear at similar prices
Brand profile
TALA
London activewear brand founded by Grace Beverley, making accessibly priced, sustainability-focused sculpting leggings and gym-to-street essentials.
LondonOrigin
Athleisure / SportswearStyle
$$Price
Similar to Gymshark, Girlfriend Collective, 7 DAYS Active →
What to know about TALA
Recycled fibres at gym-chain prices
TALA builds its activewear largely from recycled and natural fibres but prices it at the accessible end, rather than treating sustainability as a premium upcharge.
Known for the seamless fabrics
The range is organised around named fabric families — sculpting seamless, SkinLuxe, UltraLite training and ribbed 365 basics — in muted tonal colours.
Creator-founded, now a retail business
Started in 2019 by Grace Beverley, it sells direct plus through ASOS, Selfridges and END., raised £5m in 2024 and opened a Carnaby Street store in May 2025.
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Brand facts
TALA is a London-based women's activewear label founded in 2019 by content creator and entrepreneur Grace Beverley, built around consciously made, accessibly priced pieces using largely recycled and natural fibres. Collections span sculpting seamless leggings, SkinLuxe and UltraLite training styles, ribbed 365 basics, flares, cocoon hoodies and gym-to-street layers in muted tonal palettes. The brand sells direct-to-consumer and through ASOS, Selfridges and END., opened its first permanent store on Carnaby Street in May 2025, and remains independent and venture-backed after raising £5 million led by Pembroke VCT in 2024.
- Founded
- 2019
- Origin
- London, United Kingdom
- Price
- $$
- Facts checked
- August 2026
- Styles
- Athleisure / Sportswear, Minimalist / Contemporary
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