Brand profile

TALA

London activewear brand founded by Grace Beverley, making accessibly priced, sustainability-focused sculpting leggings and gym-to-street essentials.

LondonOrigin
WomenswearFocus
Athleisure / SportswearStyle
$$Price

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A woman wearing a black TALA puffer jacket with black flared leggings

What to know about TALA

TALA is a London-based women's activewear label founded in 2019 by content creator and entrepreneur Grace Beverley, built around consciously made, accessibly priced pieces using largely recycled and natural fibres. Collections span sculpting seamless leggings, SkinLuxe and UltraLite training styles, ribbed 365 basics, flares, cocoon hoodies and gym-to-street layers in muted tonal palettes. The brand sells direct-to-consumer and through ASOS, Selfridges and END., opened its first permanent store on Carnaby Street in May 2025, and remains independent and venture-backed after raising £5 million led by Pembroke VCT in 2024.

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Brand facts

Founded
2019
Origin
London, United Kingdom
Price
$$
Typical prices
Jackets $59–$79 · Shorts $55–$59 · Trousers $75–$88
Focus
Womenswear
Styles
Athleisure / Sportswear, Minimalist / Contemporary

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