86% matchJil Sander
Same austere minimalism, sharper Germanic lines
What changes: Colder, more architectural and less cocooning than The Row's softness
Brand profile
The Row.
Minimalist American luxury house from Mary-Kate and Ashley Olsen, known for quiet tailoring, cashmere knits and leather bags like the Margaux.
New York CityOrigin
UnisexFocus
Quiet luxuryStyle
$$$$$Price
11 brands like The Row. like Jil Sander, Toteme, Loro Piana →
What to know about The Row.
Silence is the marketing strategy
The house runs no advertising and no social media, shows in Paris, and discourages phones at its runway presentations.
Outerwear and cashmere carry it
The signature is oversized coats and fine-gauge cashmere knitwear, plus pared-back tailoring and leather goods like the Margaux and Half Moon bags.
Priced at the top tier
Founded in 2006 by Mary-Kate and Ashley Olsen, it sold a minority stake in 2024 at a reported $1 billion valuation while the sisters kept majority control.
Looks from The Row.
Shop all The Row. ↗How The Row. fits
Overall fit
runs large
The Row is widely described as cut deliberately large and fluid, so garments typically wear at least a size bigger than the label suggests, with long sleeves and generous drape.
Tip: Most people take their true size only if they want the intended oversized look — size down one for anything closer to a normal fit.
Medium confidence · based on 12 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Hoodies & sweatshirts | runs large | relaxed sweatshirt/knit shape with dropped shoulders | Take your usual size for the intended roomy look, or size down for a cleaner fit. |
| Shirts & overshirts | runs large | relaxed, softly draped, wide through the body rather than fitted | Consider one size down unless you want a very billowy silhouette. |
| Trousers & pants | runs large | high-rise, relaxed to wide-leg with soft pleating or clean flat fronts | Size down at the waist if between sizes and plan on shortening the inseam. |
| Jeans & denim | runs large | straight to wide, roomy through hip and thigh | Try one size down in the waist since the leg is already generous. |
| Jackets | runs large | oversized coats and soft, unstructured tailoring with extended shoulders | Size down one if you want a normal shoulder line; keep your size for the signature cocoon effect. |
| T-shirts & graphic tees | runs large | boxy and full through the chest with a soft, drapey hand | Size down if you don't want a boxy, loose tee. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like The Row.
See all 11 brands like The Row. →86% match
85% matchToteme
The Row wardrobe codes at a reachable price
What changes: Contemporary pricing and less rarefied fabric development
82% matchLoro Piana
Logo-free luxury built on rare fibre knitwear
What changes: Heritage fabric-house feel, less fashion-forward silhouette
79% matchBottega Veneta
Logo-free leather goods with the same stealth-wealth pull
What changes: More sculptural, colour-forward design and bag-led
The Row. fit questions
Does The Row. run big or small?
The Row. runs large. Most people take their true size only if they want the intended oversized look — size down one for anything closer to a normal fit. The Row is widely described as cut deliberately large and fluid, so garments typically wear at least a size bigger than the label suggests, with long sleeves and generous drape.
How does The Row. fit?
The Row is widely described as cut deliberately large and fluid, so garments typically wear at least a size bigger than the label suggests, with long sleeves and generous drape. Overall shape: relaxed and intentionally oversized, with dropped shoulders and generous through the body; tailoring is softer and fuller rather than slim.
How do The Row. hoodies & sweatshirts fit?
The Row. hoodies & sweatshirts runs large. Take your usual size for the intended roomy look, or size down for a cleaner fit. Shape: relaxed sweatshirt/knit shape with dropped shoulders.
How do The Row. shirts & overshirts fit?
The Row. shirts & overshirts runs large. Consider one size down unless you want a very billowy silhouette. Shape: relaxed, softly draped, wide through the body rather than fitted.
How do The Row. trousers & pants fit?
The Row. trousers & pants runs large. Size down at the waist if between sizes and plan on shortening the inseam. Shape: high-rise, relaxed to wide-leg with soft pleating or clean flat fronts.
Brand facts
The Row is a luxury label founded in 2006 by Mary-Kate and Ashley Olsen, built on pared-back tailoring, oversized outerwear, fine-gauge cashmere knitwear and leather goods such as the Margaux and Half Moon bags. Collections show in Paris, and the house runs no advertising or social media, with phones discouraged at shows. In September 2024 the sisters sold a minority stake to Chanel's Wertheimer family (Mousse Partners) and L'Oreal heiress Francoise Bettencourt Meyers (Tethys Invest) at a reported $1 billion valuation, retaining majority control.
- Founded
- 2006
- Origin
- New York City, United States
- Made in
- United States, Europe
- Price
- $$$$$
- Typical prices
- Footwear $936–$1343 · Bags $1380–$2570 · T-shirts $350–$832
- Focus
- Unisex
- Facts checked
- August 2026
- Styles
- Quiet luxury, Minimalist / Contemporary