discoWe compared 13 brands similar to Jil Sander on fit, price and aesthetic — skewing more affordable (7 of 13), led by DEVEAUX NEW YORK and Helmut Lang.
If you're a fan of Jil Sander's refined minimalist aesthetic and high-quality craftsmanship, you might also be drawn to Helmut Lang, The Row, and Lemaire. These brands like Jil Sander offer sophisticated designs that emphasize clean lines and luxurious fabrics, making them perfect options for those seeking understated elegance in their wardrobe. Whether you prefer the edgy touch of Helmut Lang or the timeless sophistication of The Row, these labels are worth exploring for minimalist enthusiasts.
Defunct New York luxury ready-to-wear label known for muted, modular American sportswear and tailoring; it closed in August 2023.
Why it's similar. DEVEAUX's minimalist style aligns closely with Jil Sander, sharing a preference for tailored and structured silhouettes, neutral palettes, and luxury fabrics.
What changes. Sportswear-based, defunct label, less formal
Austrian-born, New York-based label defining 1990s minimalism through deconstructed tailoring, technical fabrics and raw-edge denim; owned by Fast Retailing.
Why it's similar. Both brands share a minimalist aesthetic and high-quality craftsmanship, focusing on tailored silhouettes.
What changes. More club-leaning and lower price than current Jil Sander
Minimalist American luxury house from Mary-Kate and Ashley Olsen, known for quiet tailoring, cashmere knits and leather bags like the Margaux.
Why it's similar. Mary-Kate and Ashley Olsen founded The Row in 2006 on pared-back tailoring and fine-gauge cashmere, running no advertising or social media, minimalism pushed to the same austere extreme.
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Paris house by Christophe Lemaire and Sarah-Linh Tran, known for minimal, modular tailoring, relaxed androgynous silhouettes and curved leather bags.
Why it's similar. Lemaire and Jil Sander both embrace a minimalist approach adorned with high-quality fabrics and simple silhouettes.
What changes. Relaxed modular volumes rather than architectural tailoring
London menswear label by Central Saint Martins-trained Joshua Walters, making pared-back, fabric-led staples in relaxed, gender-neutral cuts.
Why it's similar. The brand's minimalist style with tailored, structured silhouettes fits well with Jil Sander’s aesthetic. High price segment and luxury materials overlap significantly.
What changes. Basics-focused indie label without runway tailoring
Minimalist London label, originally MatchesFashion's in-house line, acquired by new luxury group Hulcan in December 2025 and slated to relaunch in 2026.
Why it's similar. Raey's minimalist style, tailored and fluid silhouettes, and use of luxury materials match well with Jil Sander.
What changes. Contemporary pricing, less construction and range
Luxury house founded by Tom Ford in 2005, known for evening tailoring, sunglasses and fragrance; now Estée Lauder-owned with Haider Ackermann as creative director.
Paris luxury house founded in 1988, known for deconstruction, blank numeric labels and Tabi split-toe boots; now led by Glenn Martens.
What changes. Deconstruction and irony over restraint
Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.
Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.
Japanese house founded in 1970, known for engineered pleating, A-POC construction and Bao Bao bags across its Pleats Please and Homme Plissé lines.
Tokyo brand founded in 2003 by Eiichiro Homma, blending GORE-TEX outdoor construction with restrained, everyday sportswear and soft tailoring.
Unisex Japanese label founded in 2012 by Koji Akasaki, building calculated oversized silhouettes from relaxed shirting, outerwear and soft tailoring.
Stores that stock Jil Sander and labels like it.
Nakameguro select-shop group and house-brand maker behind UNIVERSAL PRODUCTS., focused on refined, understated everyday casualwear.
Why it's similar. 1LDK's minimalist, tailored style with neutral palette and high-end materials aligns closely with Jil Sander's aesthetic.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | DEVEAUX NEW YORK | 89% | Minimalist | Cheaper |
| 2 | Helmut Lang | 88% | Minimalist | Similar |
| 3 | The Row. | 87% | Quiet luxury | Similar |
| 4 | LEMAIRE | 84% | Minimalist | Similar |
| 5 | 3MAN | 83% | Minimalist | Similar |
| 6 | Raey | 81% | Minimalist | Cheaper |
| 7 | TOM FORD | — | Cheaper | |
| 8 | Maison Margiela | — | Cheaper | |
| 9 | A.P.C. | — | Cheaper | |
| 10 | Acne Studios | — | Cheaper | |
| 11 | Issey Miyake | — | Cheaper | |
| 12 | Nanamica | — | Similar | |
| 13 | my beautiful landlet | — | Similar | |
| 14 | 1LDKRetailer | 85% | Minimalist | Similar |
DEVEAUX NEW YORK is the most similar to Jil Sander with an 89% match, capturing the minimalist aesthetic with high-quality fabrics and structured silhouettes.
For lower-priced options, consider Raey and Tibi, situated in a more affordable luxury tier while maintaining minimalist and high-quality designs.
DEVEAUX NEW YORK offers a similar minimalist style with a slightly more accessible price, though some may find Jil Sander’s designs more traditionally polished.
Jil Sander is renowned for its minimalist design, characterized by clean lines, impeccable tailoring, and high-quality fabrics, all contributing to its timeless elegance.
Consider DEVEAUX NEW YORK, Raey, and TOM FORD as luxury alternatives, each offering unique takes on tailored silhouettes and quality materials in the luxury segment.