discoThe brands to know, what Denmark does best, and where to start, from Copenhagen's quiet casualwear to Aarhus rainwear and upcycled denim.
Pick the one that looks most like you, or browse without choosing. The picks and the full list follow your choice.
Start from a brand you know. Each pairing says what's similar and what changes.
Two starting points for each style. Choose a style above to see only those.
Norse Projects began in 2004 as a Copenhagen shop and gallery before making clothes. It sets the national standard for plain, well-made casualwear.
Start with Its own menswear line, launched in 2009: outerwear and plain knits.
Wood Wood has been Denmark's most collaboration-minded streetwear label since 2002. It sits between sportswear and the design-shop crowd.
Start with Logo sweatshirts and collaboration capsules.
Soulland mixes artisan detail with skate graphics and has shown at Copenhagen Fashion Week since 2007. Its founder left in 2024, so watch the new direction.
Start with Embroidered shirts and graphic tees.
(DI)VISION, started by siblings Nanna and Simon Wick in 2018, is Denmark's best-known upcycling label. It builds new pieces from existing garments.
Start with Spliced denim and reworked outerwear.
HELIOT EMIL, founded by brothers Julius and Victor Juul in 2017, is the most expensive brand here. It presents on the Paris calendar rather than staying local.
Start with Monochrome outerwear with hardware details.
Rains turned the rubber raincoat into a unisex streetwear staple from Aarhus. It is the Danish brand most people already own.
Start with The matte coated raincoat and rolltop rucksack.
Selected Homme is the Bestseller group's menswear line and the lowest price point here. It is the widest-stocked Danish label abroad.
Start with Tailoring and plain knitwear.
The #101 striped T-shirt has been knitted, dyed and sewn in Denmark since 1967. It is the most recognisable single Danish garment here.
Start with The #101 in fine or NPS stripes.
Every brand here was founded in Denmark or is run from there. How we decide what counts.
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Four details to look for, and why they matter.
Look for Muted field jackets and plain knits from Norse Projects; logo sweats and collaborations from Wood Wood
Why it matters They came out of the same early-2000s Copenhagen shop scene, so they share a plain, wearable base with graphics on top.
Explore Norse Projects →
Look for Matte coated PU fabric in minimal unisex cuts, from long raincoats to rolltop rucksacks
Why it matters The coated fabric keeps rain out but does not breathe like a technical shell, so it suits the city more than the hills.
Explore Rains →
Look for Spliced panels from existing garments, or a care label that says made in Denmark
Why it matters Reworked pieces vary one to the next, so check the exact piece, its measurements and its label before you buy.
Explore (DI)VISION →
Look for Monochrome palettes, technical fabrics and custom metal hardware such as buckles and harnesses
Why it matters The hardware and fabric carry the design and the price: this is the roster's top end, shown on the Paris calendar.
Explore HELIOT EMIL →If you know Rains and want a next step. Each step costs more and asks more of you; it isn't a ranking of quality, and you don't need to climb it in order.
Widely stocked Danish basics: striped tees, knits and raincoats at the lowest prices here.
Start with A #101 striped tee or a Rains raincoat.
Quieter, better-made casualwear that puts fabric and fit ahead of logos.
Start with A Norse Projects jacket or an NN07 overshirt.
Prints, skate graphics, collaborations and upcycled cuts: more personality, less neutral.
Start with A Soulland graphic tee or (DI)VISION spliced denim.
Authored pieces at the top: industrial outerwear and relaxed deadstock tailoring.
Start with One HELIOT EMIL outerwear piece, or mfpen relaxed tailoring.
Goods must be worth more than DKK 300. Show your passport and get a full invoice; shops don't have to help. Have customs stamp it as you leave the EU, by the end of the third month after purchase, then send it back to the shop. Source ↗
In Copenhagen many shops close on Sundays, though department stores and many major retailers open. Common hours are 10:00 to 18:00 Monday to Thursday, to 19:00 on Friday and to 16:00 on Saturday. Source ↗
Checked Oct 14, 2026; rules change, so confirm before you travel.
The full list Disco covers. Search, or narrow by style, category and price.
Norse Projects$$$Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.Scandinavian minimal · Shirts & overshirts · CopenhagenProfile →
Wood Wood$$Copenhagen contemporary label mixing streetwear, sportswear and Scandinavian minimalism, known for graphic basics and frequent collaborations.Graphics & skate · T-shirts & graphic tees · CopenhagenProfile →
Mads Norgaard$$Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.Everyday classics · T-shirts & graphic tees · CopenhagenProfile →
Samsoe Samsoe$$$Copenhagen contemporary label founded in 1993, known for minimalist Scandinavian knitwear, denim, tailoring and outerwear.Everyday classics · T-shirts & graphic tees · CopenhagenProfile →
(DI)VISION$$$Copenhagen brand from siblings Nanna and Simon Wick, building oversized denim, workwear and outerwear from deadstock and salvaged garments.Reworked & deadstock · Jeans & denim · CopenhagenProfile →
Won Hundred$$$Danish contemporary label from Copenhagen making minimal Scandinavian ready-to-wear and Italian-made denim for men and women.Scandinavian minimal · Jeans & denim · CopenhagenProfile →
Rains$$Danish label making minimalist waterproof jackets, bags and accessories in a signature matte rubberized fabric.Weather & technical · Jackets · AarhusProfile →
mfpen$$$Copenhagen menswear label by Sigurd Bank, reworking classic tailoring in relaxed silhouettes using deadstock and recycled European fabrics.Reworked & deadstock · Trousers & pants · CopenhagenProfile →
Soulland$$$Independent Copenhagen label blending Scandinavian craft with skate and streetwear, now solely owned by co-founder Jacob Kampp Berliner after Silas Adler's 2024 exit.Graphics & skate · Sweaters & knitwear · CopenhagenProfile →
NN07$$$Copenhagen menswear label making relaxed, minimalist modern-casual staples in linen, organic cotton and wool since 2007.Scandinavian minimal · Sweaters & knitwear · CopenhagenProfile →
Selected Homme$$Danish contemporary label owned by Bestseller, making minimalist Scandinavian tailoring, knitwear and wardrobe staples for men and women at mid-market prices.Everyday classics · Shirts & overshirts · CopenhagenProfile →
Han Kjøbenhavn$$$Copenhagen label founded in 2008, known for vintage-style eyewear plus workwear- and sportswear-rooted menswear and womenswear with a subcultural Scandinavian edge.Graphics & skate · Eyewear & sunglasses · CopenhagenProfile →A brand is Danish here if it was founded in Denmark or is based in Denmark today, and we say which; Danish manufacturing, a Danish founder or a Scandinavian look is not enough.
It depends on the look you want. For quiet, well-made casualwear: Norse Projects, NN07 and Won Hundred. For everyday classics: Mads Norgaard, home of the striped #101 T-shirt, Samsoe Samsoe and Selected Homme. For graphics and skate: Wood Wood, Soulland and Han Kjøbenhavn. For reworked pieces: (DI)VISION's upcycled denim and mfpen's relaxed tailoring. For weather and technical gear: Rains from Aarhus, and HELIOT EMIL at the top end.
No. A brand counts as Danish here if it was founded in Denmark or is based there today, wherever it manufactures. Mads Nørgaard's #101 T-shirt, for example, is knitted, dyed and sewn in Denmark, but that is a claim about one garment, not the whole brand. (DI)VISION goes another way and builds new pieces from existing garments. If production matters to you, check the care label rather than the brand's nationality.
Copenhagen, where almost every brand here is based. The city's tourism office points to Nørrebro for independent fashion and street styles, Vesterbro for indie boutiques and Strøget, the main pedestrian shopping street, for everything from chains to luxury. Norse Projects opened its flagship at Pilestræde 41 in the city centre in 2020. Many shops close on Sundays, so check hours. If you live outside the EU, ask for a full invoice on purchases over DKK 300 to claim the VAT back.
In our price data, Selected Homme, Rains, Wood Wood and Mads Norgaard sit at the accessible end, with Selected Homme the cheapest way in. Norse Projects, NN07, Samsoe Samsoe, Won Hundred, Soulland, Han Kjøbenhavn, mfpen and (DI)VISION cost more. HELIOT EMIL is the most expensive brand here by a clear margin, so start with one outerwear piece if you want to try it.
Yes, if they want a slot on the official schedule. Since January 2023, Copenhagen Fashion Week has required applicants to document that they meet a set of environmental and social minimum standards. The framework was announced in 2020, and a revised version became the admission criteria from January 2025. It is an application requirement, not a certification or audit of the clothes themselves.
How we chose: every brand here is in Disco's directory, placed by where it was founded or is based today. Styles, picks and pairings are editorial, drafted from the catalog and published sources; researched, not wear-tested.
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