Brands Like Selected Homme

● Updated July 2026 · Ranked by our brand similarity data
A man wearing a white button up and dress slacks by Selected Homme

For those who appreciate the minimalist aesthetic of Selected Homme, brands like COS, Norse Projects, and Theory offer excellent alternatives. Each of these brands echoes Selected Homme's commitment to quality craftsmanship, true-to-size fits, and sophisticated styles. Whether you’re looking for timeless Scandinavian fashion or contemporary basics with a sustainable edge, you’ll find that these brands align closely with the ethos of Selected Homme. Explore these brands to discover stylish options that complement your wardrobe.

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A man bundled up wearing a dark grey COS jacket, scarf and pants walking in the snow
#1

Cos

95% match
Minimalist$$ · Similar priceLondon, UK · est. 2007Made in Spain

Cos (“Collection Of Style”) is known for its minimalist design influenced by Scandinavian and Japanese timeless style. They're a more seasonal and mature alternative to parent company H&M's fast-fashion approach.

Why it's similar. Both brands embrace a minimalist aesthetic and offer tailored pieces with a focus on quality.

A man wearing a Nahmias Summerland jacket in pink
#2

Nahmias

$$ · Similar priceAthens, Greece · est. 1984Made in Asia

Nahmias is a clothing brand that is known for its minimalistic and sustainable approach to fashion. The brand focuses on creating timeless pieces that are made from eco-friendly materials and are designed to last for years.

A man wearing a long light brown trench coat with matching pants and Oatmeal Sweatshirt along with New Balance Dad Shoes
#3

Norse Projects

90% match
Minimalist$$ · Similar priceCopenhagen, Denmark · est. 2004Made in Europe

Norse Projects is a contemporary clothing brand based in Copenhagen. Founded in 2004, the brand came together as a blend of streetwear, classic workwear and high-end fashion, all styled with a minimalist Scandinavian touch.

Why it's similar. Norse Projects and Selected Homme share a minimalist style with a focus on natural materials and tailored silhouettes.

A man wearing a United Arrows black long-sleeve and grey pants
#4

United Arrows

90% match
Minimalist$$$ · More premiumTokyo, Japan · est. 1989Made in Asia

United Arrows is a Japanese clothing brand known for its sophisticated and minimalist designs that blend traditional Japanese craftsmanship with modern fashion.

Why it's similar. United Arrows matches the primary style, silhouettes, and material focus of Selected Homme closely, including tailored suits and casual wear in a sophisticated, minimalist fashion.

A woman wearing a brown Rove dress
#5

Rove

89% match
Minimalist$$$ · More premiumSydney, Australia · est. 1981Made in Asia

Rove is a clothing brand known for their minimalist and sustainable approach to fashion. Their pieces are timeless and versatile, made with high-quality materials and designed to last for years to come.

Why it's similar. Rove aligns closely with Selected Homme in terms of minimalist style, relaxed and tailored silhouettes, and focus on sustainable and premium natural fibers in the mid-range segment.

A woman wearing Harris Tapper long sleeve bea dress
#6

Harris Tapper

88% match
Minimalist$$$ · More premiumWellington, New Zealand · est. 2017

Harris Tapper is renowned for its minimalist, yet sophisticated womenswear that seamlessly blends modern elegance with practicality.

Why it's similar. Harris Tapper offers styles closely matching Selected Homme through minimalist, structured and tailored silhouettes with high-quality materials primarily in mid-range pricing.

A close up of a pair of Seichi sandals
#7

Seichi

87% match
Minimalist$$$ · More premiumSeichi, Japan · est. 2018Made in Asia

Seichi is a contemporary clothing brand that is known for its minimalist and timeless designs.

Why it's similar. Seichi shares the minimalist style and emphasis on relaxed, tailored silhouettes along with a commitment to premium natural fibers at a mid-range price.

A man sitting down wearing a Theory outfit feating a navy blue sweater and grey pleated pants
#8

Theory

85% match
Minimalist$$$ · More premiumNew York City, USA · est. 1997Made in China

Theory is a NYC-based contemporary fashion label that is known for it's minimalist and sleek design paired with sustainable product practices. Expect this wide-ranging clothing at an affordable price point.

Why it's similar. Both brands exemplify minimalist designs with an emphasis on high-quality materials and sophisticated tailoring.

A woman wearing Gauge81 green asuka minidress
#9

Gauge81

85% match
Minimalist$$$ · More premiumAmsterdam, Netherlands · est. 2019Made in Europe

Gauge81 is renowned for its sleek, minimalist designs that effortlessly blend modern sophistication with a hint of '90s nostalgia.

Why it's similar. Gauge81 aligns in minimalist style and neutral palette, focusing on luxury fabrics akin to Selected Homme's high-quality material use, though it is positioned slightly higher price-wise.

#10

The Line by K

84% match
Minimalist$$$ · More premiumLos Angeles, United States · est. 2019Made in Asia

The Line by K is known for its minimalist and versatile designs that are perfect for everyday wear. The brand focuses on creating timeless pieces that can be easily mixed and matched to create effortless and chic looks.

Why it's similar. The Line by K shares a minimalist style, relaxed/tailored silhouettes, and uses materials similar to Selected Homme in a slightly premium-priced segment.

A man wearing a Sek Apparel navy blue t-shirt
#11

Sek Apparel

$ · CheaperLos Angeles, United States · est. 2019Made in Asia

Sek Apparel is a sustainable and ethical fashion brand that offers a range of timeless and versatile pieces for both men and women.

A man wearing a red TTTMSW sweater and black pants
#12

TTTMSW

$$$ · More premiumLondon, England · est. 2016Made in Asia

TTTMSW is a contemporary clothing brand that is known for its minimalistic and versatile designs. Their pieces are made with high-quality materials and are perfect for those who value simplicity and functionality in their wardrobe.

A man wearing a CMMN SWDN cream button up with a farmers hat
#13

CMMN SWDN

$$$$ · More premiumGothenburg, Sweden · est. 2012Made in Europe

CMMN SWDN is a Swedish fashion brand known for its minimalist and contemporary designs. The brand combines traditional tailoring techniques with innovative materials and silhouettes to create timeless yet modern pieces.

A man wearing a soulland hoodie with short striped shorts and black shoes
#14

Soulland

$$$ · More premiumCopenhagen, Denmark · est. 2002Made in Europe

Soulland is a Danish menswear brand that is known for its contemporary and minimalist designs. The brand is recognized for its focus on quality materials, clean lines, and attention to detail.

A man wearing a patterned J Crew short-sleeve button up with rolled up beige khakis and boat shoes
#15

J. Crew

$$ · Similar priceNew York City, USA · est. 1983Made in Asia

J. Crew is an American clothing brand known for its classic, preppy aesthetic and wide range of clothing and accessories for men, women and children.

A woman wearing Astrid & Miyu horseshoe charm huggies in gold
#16

Astrid & Miyu

$$ · Similar priceLondon, United Kingdom · est. 2012Made in Asia, Europe

Astrid & Miyu is renowned for its chic, minimalist jewelry that blends contemporary design with timeless elegance. The brand excels in offering versatile pieces perfect for layering, making it a favorite among fashion-forward individuals.

A man walking on the street wearing a Zara outfit featuring a brown jacket and beige turtleneck
#20

Zara

$$ · Similar priceA Coruña, Spain · est. 1975Made in Europe & Asia

Zara is a Spanish fashion brand known for its affordable, on-trend designs and fast fashion approach. With Zara, you'll get access to the latest trends and styles at a fraction of the typical price point.

How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 20 at a glance
#BrandSimilarityBest forPrice
1Cos95%MinimalistSimilar
2NahmiasSimilar
3Norse Projects90%MinimalistSimilar
4United Arrows90%MinimalistMore premium
5Rove89%MinimalistMore premium
6Harris Tapper88%MinimalistMore premium
7Seichi87%MinimalistMore premium
8Theory85%MinimalistMore premium
9Gauge8185%MinimalistMore premium
10The Line by K84%MinimalistMore premium
11Sek ApparelCheaper
12TTTMSWMore premium
13CMMN SWDNMore premium
14SoullandMore premium
15J. CrewSimilar
16Astrid & MiyuSimilar
17AllSaintsMore premium
18Massimo DuttiSimilar
19Ted BakerMore premium
20ZaraSimilar
Common questions

Frequently Asked Questions

What brand is most similar to Selected Homme?

COS is the most similar brand to Selected Homme, with a 95% match. It shares a minimalist aesthetic with an emphasis on quality and seasonal collections.

Cheaper alternatives to Selected Homme

For budget-friendly options, consider Cos, Nahmias, and Norse Projects, all positioned in the mid-range pricing tier.

Is COS better than Selected Homme?

COS offers a comparable quality with sustainability at forefront, though it leans towards more mature seasonal pieces compared to Selected Homme’s modern classic appeal.

What is Selected Homme known for?

Selected Homme is celebrated for its timeless and minimalist designs, offering refined menswear staples crafted from high-quality materials.

Brands like Selected Homme but more affordable

Consider exploring Sek Apparel and Zara for more budget-conscious options, both offering minimalist styles at lower price points.