discoWe compared 17 brands similar to Selected Homme on fit, price and aesthetic — 1 cheaper and 8 more premium, led by Cos and Nahmias.
For those who appreciate the minimalist aesthetic of Selected Homme, brands like COS, Norse Projects, and Theory offer excellent alternatives. Each of these brands echoes Selected Homme's commitment to quality craftsmanship, true-to-size fits, and sophisticated styles. Whether you’re looking for timeless Scandinavian fashion or contemporary basics with a sustainable edge, you’ll find that these brands align closely with the ethos of Selected Homme. Explore these brands to discover stylish options that complement your wardrobe.
H&M Group's London-based minimalist label, known for architectural tailoring, knitwear and its premium Atelier runway capsule.
Why it's similar. Both brands embrace a minimalist aesthetic and offer tailored pieces with a focus on quality.
What changes. Design-led volumes over slim suit separates
Doni Nahmias's Los Angeles label spins California surf, skate and hip-hop codes into embroidered jackets, printed denim and luxury-priced ready-to-wear.
Why it's similar. Doni Nahmias interned at Amiri before debuting at H Lorenzo, and his chainstitched varsity jackets and printed denim sit far from Selected's pared-back Scandinavian staples.
Copenhagen label blending streetwear, workwear and Scandinavian minimalism, known for clean silhouettes and technical GORE-TEX outerwear.
Why it's similar. Norse Projects and Selected Homme share a minimalist style with a focus on natural materials and tailored silhouettes.
What changes. Streetwear-leaning, almost no tailoring
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Tokyo select-shop group and label founded in 1989, pairing soft tailoring with sportswear across its mainline, BEAUTY&YOUTH and green label relaxing.
Why it's similar. United Arrows matches the primary style, silhouettes, and material focus of Selected Homme closely, including tailored suits and casual wear in a sophisticated, minimalist fashion.
Seichi is a contemporary clothing brand that is known for its minimalist and timeless designs.
Why it's similar. Seichi shares the minimalist style and emphasis on relaxed, tailored silhouettes along with a commitment to premium natural fibers at a mid-range price.
New York contemporary label owned by Fast Retailing, known for minimal stretch-wool tailoring, knitwear and workwear separates.
Why it's similar. Both brands exemplify minimalist designs with an emphasis on high-quality materials and sophisticated tailoring.
What changes. Premium fabrics and city-professional focus
SĒK Apparel is an American faith-based streetwear brand making unisex tees, hoodies and headwear with scripture-driven graphics.
Tokyo menswear label founded in 2013 by Shota Tamada, built on relaxed, retro-leaning "genreless, genderless, borderless" streetwear.
Malmö-based menswear label from Saif Bakir and Emma Hedlund, known for knitwear, relaxed tailoring and workwear-inflected outerwear in muted palettes.
Independent Copenhagen label blending Scandinavian craft with skate and streetwear, now solely owned by co-founder Jacob Kampp Berliner after Silas Adler's 2024 exit.
American preppy staples label, from chinos and oxford shirts to cashmere knits, revived under creative director Olympia Gayot.
London label founded in 1994, built on leather biker jackets and washed, rock-referencing basics in a muted monochrome palette.
Inditex-owned Spanish premium label selling minimal tailoring, knitwear and leather across 511 stores in more than 70 markets.
What changes. Bigger leather and outerwear range, more shops, slightly pricier
British contemporary label known for bold prints, slim tailoring and occasionwear, now owned by Authentic Brands Group and run in the UK by Frasers Group.
Inditex's flagship Spanish fast-fashion chain, founded in A Coruña in 1975, now chasing design credibility through high-profile designer collaborations.
Tokyo label by Kiichiro Asakawa making genderless, minimal tailoring and wardrobe staples in unusual Japanese fabrics with quietly deconstructed silhouettes.
Copenhagen contemporary label since 1993, known for pared-back Scandinavian tailoring, knitwear and outerwear for men and women.
Why it's similar. Copenhagen contemporary label since 1993, known for pared-back Scandinavian tailoring, knitwear and outerwear for men and women.
Accessories, eyewear and adjacent labels with the same sensibility as Selected Homme — a complement, not a substitute for the clothing.
London demi-fine jewellery brand founded in 2012, known for layerable silver and gold pieces and in-store piercing studios.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Cos | 95% | Minimalist | Similar |
| 2 | Nahmias | 92% | Statement menswear | Similar |
| 3 | Norse Projects | 90% | Minimalist | Similar |
| 4 | United Arrows | 90% | Minimalist | More premium |
| 5 | Seichi | 87% | Minimalist | More premium |
| 6 | Theory | 85% | Minimalist | More premium |
| 7 | Sek Apparel | — | Cheaper | |
| 8 | TTTMSW | — | More premium | |
| 9 | CMMN SWDN | — | More premium | |
| 10 | Soulland | — | More premium | |
| 11 | J. Crew | — | Similar | |
| 12 | AllSaints | — | More premium | |
| 13 | Massimo Dutti | — | Similar | |
| 14 | Ted Baker | — | More premium | |
| 15 | Zara | — | Similar | |
| 16 | stein | — | Similar | |
| 17 | Samsøe Samsøe | — | Similar | |
| 18 | Astrid & MiyuAccessories & adjacent | — | Similar |
COS is the most similar brand to Selected Homme, with a 95% match. It shares a minimalist aesthetic with an emphasis on quality and seasonal collections.
For budget-friendly options, consider Cos, Nahmias, and Norse Projects, all positioned in the mid-range pricing tier.
COS offers a comparable quality with sustainability at forefront, though it leans towards more mature seasonal pieces compared to Selected Homme’s modern classic appeal.
Selected Homme is celebrated for its timeless and minimalist designs, offering refined menswear staples crafted from high-quality materials.
Consider exploring Sek Apparel and Zara for more budget-conscious options, both offering minimalist styles at lower price points.