The 28 Best Minimalist Brands Like Norse Projects

Updated August 2026 · Ranked by brand similarity

We compared 27 brands similar to Norse Projects on fit, price and aesthetic — skewing more premium (21 of 27), led by Mads Norgaard and Our Legacy.

A man wearing a long light brown trench coat with matching pants and Oatmeal Sweatshirt along with New Balance Dad Shoes

For fans of Norse Projects, brands like Mads Norgaard, Our Legacy, and A.P.C. offer excellent alternatives that celebrate minimalist design and contemporary styles. Each brand mirrors Norse Projects’ commitment to high-quality materials and a neutral palette while showcasing their unique interpretations. Whether you're searching for casual basics or trendier pieces, these brands provide a range of options that resonate with the minimalist aesthetic that defines Norse Projects. Explore these brands to find the perfect addition to your wardrobe.

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A man with dreads wearing a grey puffy Mads Norgaard vest and a matching hoodie, pants and hat.
#1

Mads Norgaard

91% match
Minimalist$$ · More premiumCopenhagen, Denmark · est. 1986

Copenhagen fashion house founded in 1986, known for the striped #101 T-shirt, sailor knits and workwear across women's, men's and kids' lines.

Why it's similar. Both brands share a strong minimalist aesthetic with contemporary design elements.

A man in a brown fluffy Our Legacy cardigan with a matching brown turtleneck and black pants holding a black bag
#2

Our Legacy

90% match
Contemporary$$$ · More premiumStockholm, Sweden · est. 2005Made in Portugal

Independent Stockholm ready-to-wear label known for custom-developed fabrics, reworked wardrobe staples and its upcycled Our Legacy Work Shop line.

Why it's similar. Both embrace contemporary design with a relaxed silhouette and a neutral color palette.

On saleUp to 72% off at SSENSE, END. and 2 more.See sales →
A man wearing a brown A.P.C. outfit which includes shorts, a short-sleeve button up under a long-sleeve button up and a bag
#3

A.P.C.

85% match
Contemporary$$$ · More premiumParis, France · est. 1987Made in Portugal

Paris label founded in 1987 by Jean Touitou, known for raw selvedge denim, Demi-Lune bags and understated, long-lasting wardrobe basics.

Why it's similar. Both brands cherish minimalism and use high-quality, premium materials.

On saleUp to 73% off at SSENSE, END. and 2 more.See sales →
A man wearing a brown Samsoe Samsoe turtleneck underneath a green checkered jacket and black pants
#4

Samsoe Samsoe

84% match
Minimalist$$$ · More premiumCopenhagen, Denmark · est. 1993Made in Turkey

Copenhagen contemporary label founded in 1993, known for minimalist Scandinavian knitwear, denim, tailoring and outerwear at accessible prices.

Why it's similar. Both possess minimalist designs and prioritize quality materials.

On saleUp to 65% off at Rooney.See sales →
A man wearing an all over printed Acne Studios jacket with a colorful sweater underneath along with a scarf and brown bag
#5

Acne Studios

83% match
Contemporary$$$$ · More premiumStockholm, Sweden · est. 1996Made in Italy

Stockholm fashion house founded in 1996 by Jonny Johansson, known for oversized tailoring, mohair knitwear, denim and the Musubi bag.

Why it's similar. Both feature contemporary designs with a focus on unique tailoring and neutral palettes.

On saleUp to 69% off at SSENSE, END. and 1 more.See sales →
A man wearing a brown checkered Oliver Spencer trench coat, a white turtleneck, green pants and black boots
#6

Oliver Spencer

82% match
Relaxed suiting$$$ · More premiumLondon, United Kingdom · est. 2002Made in UK

London menswear label from tailor Oliver Spencer, making relaxed suiting, workwear jackets and knitwear from British and Italian fabrics.

Why it's similar. Oliver Spencer cuts relaxed suiting, workwear jackets and knitwear from British and Italian fabrics in London, reaching Norse Projects' easy silhouettes through tailoring rather than streetwear.

A man wearing a red TTTMSW sweater and black pants
#7

TTTMSW

80% match
Minimalist$$$ · More premiumTokyo, Japan · est. 2013Made in Asia

Tokyo menswear label founded in 2013 by Shota Tamada, built on relaxed, retro-leaning "genreless, genderless, borderless" streetwear.

Why it's similar. Both brands share a minimalist style and focus on high-quality natural materials.

On saleUp to 70% off at Lost & Found and END.See sales →
A man wearing a Saturdays NYC outfit featuring a short-sleeve button up and beige shorts
#8

Saturdays NYC

78% match
Minimalist$$ · Similar priceNew York City, United States · est. 2009Made in Japan, Portugal

New York menswear label founded in 2009, pairing minimal surf-influenced basics with café-and-surf-shop hybrid stores in the US and Asia.

Why it's similar. Both brands focus on minimalism and high-quality basics for casual settings.

On saleUp to 43% off at DeeCee style.See sales →
A man wearing Cotton Project sau paulo maroon puff jacket
#9

Cotton Project

78% match
Minimalist$$ · More premiumSão Paulo, Brazil · est. 2006

Independent São Paulo menswear label reworking 1990s surf and skate references into lightweight, tropical-climate clothing built for urban wear.

Why it's similar. Both brands focus on neutral palettes and sustainable materials with relaxed fits.

A man walking in a Bassike denim jacket with matching button up and pants
#10

Bassike

$$$ · Similar priceSydney, Australia · est. 2006

Australian label founded in 2006 in Sydney, known for organic cotton jersey basics, denim and relaxed tailoring in a pared-back neutral palette.

A man wearing a Vince outfit featuring a white short-sleeve button-up and green pants
#12

Vince

$$$ · More premiumLos Angeles, United States · est. 2002

Vince is a Los Angeles-founded, New York-based contemporary label known for cashmere knits, silk shirting and minimalist wardrobe staples.

An image of ECCO.kollektive tan natacha ramsay-levi edition studded two sandals
#14

ECCO.kollektive

Footwear$$$ · More premiumCopenhagen, Denmark · est. 2022Made in Europe

A designer collaboration program from Denmark's ECCO Leather, releasing seasonal capsules of bags, shoes and accessories made in ECCO's own leathers.

A woman wearing Joseph white poplin dania dress
#15

Joseph

$$$$ · More premiumLondon, United Kingdom · est. 1966Made in Europe, Asia

London fashion house founded in 1966, known for luxury essentials: cashmere knitwear, silk shirting, tailored trousers and minimal outerwear.

A person wearing a black and khaki deconstructed belted stein trench coat with black leather boots
#25

stein

$$$Tokyo, Japan · est. 2016

Tokyo label by Kiichiro Asakawa making genderless, minimal tailoring and wardrobe staples in unusual Japanese fabrics with quietly deconstructed silhouettes.

On saleUp to 59% off at SSENSE, Namu Shop and 1 more.See sales →
A man wearing a Han Kjøbenhavn black shirt and shorts
#27

Han Kjøbenhavn

$$$Copenhagen, Denmark · est. 2008

Copenhagen label founded in 2008, known for vintage-style eyewear plus workwear- and sportswear-rooted menswear and womenswear with a subcultural Scandinavian edge.

Why it's similar. Another Copenhagen label working the same workwear-and-sportswear seam as Norse Projects, with outerwear, denim and knitwear cut with a rougher, subcultural Scandinavian edge.

On saleUp to 85% off at SSENSE.See sales →
Also worth knowing

Accessories, eyewear and adjacent labels with the same sensibility as Norse Projects — a complement, not a substitute for the clothing.

A man wearing Tom Wood crest ring
#28

Tom Wood

85% match
Minimalist$$$$ · More premiumOslo, Norway · est. 2013Made in Europe

Norwegian label making pared-back unisex silver and gold jewellery — signet rings, chains and hoops — designed in Oslo since 2013.

Why it's similar. Both brands emphasize a minimalist aesthetic with a focus on high-quality materials.

On saleUp to 30% off at SSENSE.See sales →
How we ranked these

Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →

Compare all 28 at a glance
#BrandSimilarityBest forPrice
1Mads Norgaard91%MinimalistMore premium
2Our Legacy90%ContemporaryMore premium
3A.P.C.85%ContemporaryMore premium
4Samsoe Samsoe84%MinimalistMore premium
5Acne Studios83%ContemporaryMore premium
6Oliver Spencer82%Relaxed suitingMore premium
7TTTMSW80%MinimalistMore premium
8Saturdays NYC78%MinimalistSimilar
9Cotton Project78%MinimalistMore premium
10BassikeSimilar
11Margaret HowellMore premium
12VinceMore premium
13Stephan SchneiderMore premium
14ECCO.kollektiveMore premium
15JosephMore premium
16Engineered GarmentsMore premium
17And WanderMore premium
18Tres-BienMore premium
19Beams PlusMore premium
20AuraleeMore premium
21A Kind of GuiseMore premium
22Wood WoodMore premium
23Officine GeneraleMore premium
24Axel ArigatoSimilar
25steinSimilar
26Selected HommeSimilar
27Han KjøbenhavnSimilar
28Tom WoodAccessories & adjacent85%MinimalistMore premium
Common questions

Frequently Asked Questions

What brand is most similar to Norse Projects?

Mads Norgaard is the closest match at 91%, focusing on minimalism with its iconic striped tees and relaxed, versatile designs.

Cheaper alternatives to Norse Projects

Consider Samsoe Samsoe, Oliver Spencer, and TTTMSW, all offering mid-range prices with stylistic parallels to Norse Projects.

Is Mads Norgaard better than Norse Projects?

While both excel in minimalist design, Mads Norgaard might stand out for those who prefer casual basics and signature stripe elements at a premium price.

What is Norse Projects known for?

Norse Projects is celebrated for its Scandinavian minimalist aesthetics and high-quality craftsmanship, offering versatile staples like tailored menswear.

Brands like Norse Projects but more affordable

Explore Samsoe Samsoe, Oliver Spencer, and Cotton Project for quality options that provide similar minimalist styles at mid-range price points.

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