23 Brands like Norse Projects

For Scandinavian everyday staples and more

This Copenhagen label makes Nordic-climate everyday clothing: oxford shirts, chinos, lambswool knits and workwear basics alongside waterproof technical shells, all logo-light in muted colours. The brands here share that habit of plain, wearable staples, and some also carry the technical outerwear side.

23 brands compared on cut, fabric, range and price · Reviewed by Dante Phillips, Oct 2026 · What our review covers

Top picks

5 places to start

Looking for a lower-priced option? Start with Adsum →

Top picks in detail

Mads Norgaard: Super Wool Iceland Knit, Vanilla Ice
Super Wool Iceland Knit, Vanilla Ice
Mads Norgaard: Dry Single Theo Tee, Phantom
Dry Single Theo Tee, Phantom
Mads Norgaard: One Wool Frika Hooded Scarf, Turkish Coffee
One Wool Frika Hooded Scarf, Turkish Coffee
For oxford-and-merino wardrobes

Mads Norgaard

Why it's similar. Covers the same plain wardrobe: organic-cotton oxford button-downs, merino crewnecks, quilted chore jackets and twill trousers in navy, grey and brown.

What changes. More stripe-led and mostly womenswear by range, with no waterproof technical shells.

Start withShirts, KnitwearPriceShirts US$134–168·lower than Norse Projects (US$175–237)
Nanamica: Nanamica Men's Pullover Shirt Jacket in Off White, Size Small
Men's Pullover Shirt Jacket in Off White, Size
Nanamica: Nanamica Men's ALPHADRY Club Trousers in Dark Navy, Size 32"
Men's ALPHADRY Club Trousers in Dark Navy, Size
Nanamica: Nanamica Men's ALPHADRY Double Pleat Shorts in Dark Navy, Size 32"
Men's ALPHADRY Double Pleat Shorts in Dark Navy,
For technical shells plus chinos

Nanamica

Why it's similar. Pairs waterproof technical shells with plain chinos and shirts, cutting the outerwear as ordinary everyday menswear in muted colours.

What changes. Tokyo-based and more sailing- and outdoor-derived than Nordic workwear and ivy.

Start withJackets, TrousersPriceJackets US$371–969·higher than Norse Projects (US$315–389)

On sale at SSENSE and DeeCee style. See sales →

NN07: NN07 Men's Bill Pleated Seersucker Trousers in Fog, Size Large
Men's Bill Pleated Seersucker Trousers in Fog, Size
NN07: NN07 Men's Alfie Alpaca Knitted Polo in Light Camel, Size Large
Men's Alfie Alpaca Knitted Polo in Light Camel,
NN07: NN07 Men's Adam Twin Needle Embroidered T-Shirt in Deep Navy, Size Small
Men's Adam Twin Needle Embroidered T-Shirt in Deep
For chinos and smart-casual

NN07

Why it's similar. A Copenhagen menswear label built around chinos, with knitwear and shirts for the same everyday staple wardrobe.

What changes. Smart-casual and resort-leaning, with more linen, pleated trousers and printed shirts, and no technical outerwear.

Start withTrousers, ShirtsPriceShirts US$179–224·similar price to Norse Projects (US$175–237)
A man wearing a brown Wood Wood jacket with a checkered button up and beige shorts
For a more graphic look

Wood Wood

Why it's similar. A Copenhagen label that also began as a shop, overlapping on cotton shirts, overshirts, cable-knit and lambswool pullovers.

What changes. Graphic and sport-led, with printed tees and sportswear collaborations, and no waterproof shells among its jackets.

Start withShirts, KnitwearPriceNot compared yet
Samsoe Samsoe: END. x Samsøe Samsøe Men's Saarch Ki Shirt in Dawn Blue, Size Large
END. x Samsøe Samsøe Men's Saarch Ki Shirt
Samsoe Samsoe: END. x Samsøe Samsøe Men's Saarix X Trousers in Overdyed Brown, Size 50
END. x Samsøe Samsøe Men's Saarix X Trousers
Samsoe Samsoe: END. x Samsøe Samsøe Men's Saarvo Overshirt in Black Pinstripe, Size XX-Large
END. x Samsøe Samsøe Men's Saarvo Overshirt in
For the full staple rotation

Samsoe Samsoe

Why it's similar. Covers the same staples: organic-cotton oxford shirts, pure merino knits, overshirts, tees and a taped-seam padded jacket in navy, grey and brown.

What changes. Womenswear is the larger part of the range, and men's technical shells are not currently offered.

Start withShirts, KnitwearPriceJackets US$261–540·similar price to Norse Projects (US$315–389)

On sale at Rooney. See sales →

Cheaper alternatives

Compared category by category
Adsum: Alpine Jacket - Black
For technical gear plus staples

Adsum

$$·Norse Projects $$$

American Northeast in reference, with more fleece, nylon and sportswear, and fewer European stockists.

Mads Norgaard: Super Wool Iceland Knit, Vanilla Ice
For oxford-and-merino wardrobes

Mads Norgaard

$$·Norse Projects $$$

More stripe-led and mostly womenswear by range, with no waterproof technical shells.

A man wearing a Saturdays NYC outfit featuring a short-sleeve button up and beige shorts
For plain surf-shop basics

Saturdays NYC

$$·Norse Projects $$$

Surf-shop basics only, with no workwear or cold-weather outerwear.

More brands

Style direction
Price vs Norse Projects
Showing 18 of 18 brands
AsketFor plain oxfords and merino

Makes the same logo-light basics: organic-cotton oxford shirts, merino sweaters, overshirts, tees and chinos in navy, charcoal, khaki and black.

$$$·Norse Projects $$$

Our LegacyFor a more fashion-led wardrobe

A Scandinavian independent built on shirts, knitwear and trousers in custom-developed fabrics, sold through the same independent shops.

$$$$·Norse Projects $$$

AdsumFor technical gear plus staples

Mixes technical outerwear with plain sportswear and workwear staples, designed for city streets and the coast rather than trend.

$$·Norse Projects $$$

Universal WorksFor chore jackets and overshirts

Covers the workwear side: chore jackets, overshirts, trousers and knitwear in plain colours for the same logo-free buyer.

$$$·Norse Projects $$$

A.P.C.For raw selvedge denim

Serves the same buyer of plain, logo-light staples, anchored by raw selvedge jeans, plain knits and simple jackets.

$$$$·Norse Projects $$$

A Kind of GuiseFor European-made overshirts

Makes overshirts, knitwear and outerwear for the same everyday wardrobe, produced in small Bavarian factories from European cloth.

$$$$·Norse Projects $$$

FolkFor texture over logos

Makes plain shirts, jackets, trousers and knitwear where the interest comes from fabric texture and cut rather than logos.

$$$·Norse Projects $$$

YMCFor military-workwear staples

Builds on workwear and military uniform references, with chore jackets, fatigue trousers and knitwear in muted colours for logo-free dressing.

$$$$·Norse Projects $$$

Acne StudiosFor runway-led Scandinavian fashion

A Scandinavian label sold in the same shops, with shirts, knitwear, jackets and trousers in its wardrobe.

$$$$·Norse Projects $$$

Oliver SpencerFor relaxed British tailoring

Makes relaxed suiting, workwear jackets and knitwear in British and Italian cloth, overlapping on shirts and knits.

$$$·Norse Projects $$$

Saturdays NYCFor plain surf-shop basics

Makes plain basics and shirts with the same logo-light restraint, overlapping on tees and shirts.

$$·Norse Projects $$$

Margaret HowellFor quiet British shirting

Plain British shirting, knitwear and workwear-inflected tailoring share the same quiet, muted way of dressing.

$$$$·Norse Projects $$$

Engineered GarmentsFor louder workwear jackets

Draws on workwear and military patterns for jackets and trousers that overlap the same utility wardrobe.

$$$$·Norse Projects $$$

And WanderFor mountain-grade technical gear

Covers the technical side with mountain-grade outdoor jackets and gear from Tokyo.

$$$$·Norse Projects $$$

Beams PlusFor Japanese Americana ivy

Ivy, workwear and military staples match the oxford-shirt-and-chino side of the same wardrobe.

$$$·Norse Projects $$$

AuraleeFor trading up in fabric

Muted, fabric-first shirts, knitwear and trousers in the same quiet palette, a natural step up for this shopper.

$$$$·Norse Projects $$$

Officine GeneraleFor soft Parisian tailoring

Makes shirts, trousers and knitwear in European fabrics for the same everyday staple wardrobe.

$$$$·Norse Projects $$$

Han KjøbenhavnFor a darker Copenhagen edge

A Copenhagen label drawing on workwear and sportswear references for jackets, knitwear and hoodies.

$$$·Norse Projects $$$

Sales & stockists

Markdowns checked Oct 24

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About this guide

We compared 23 brands with Norse Projects on cut, fabric approach, range and price. The 5 top picks are editorial starting points, each for a different side of Norse Projects; their order is an editor's choice, not a ranking or score. Price comparisons use one named category on both sides, the middle half of current full prices in US$, so “lower-priced jeans” is a claim about jeans only. Read the full methodology →

Common questions

Which brands are closest to Norse Projects?

Start with Mads Norgaard, Nanamica, NN07, Wood Wood and Samsoe Samsoe. Each covers a different side of Norse Projects: oxford-and-merino wardrobes, technical shells plus chinos, chinos and smart-casual, a more graphic look and the full staple rotation.

Is there a cheaper brand like Norse Projects?

Adsum is the closest look for less: its hoodies run US$170–185 against US$208–267 for Norse Projects. Mads Norgaard shirts and Saturdays NYC hoodies are also lower-priced than Norse Projects's.

Where can I buy Norse Projects on sale?

Disco is tracking 140 Norse Projects markdowns, up to 91% off, at Lost & Found and Vestis.

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