25 Brands like Other UK

Other UK sits at the intersection of loud surface design and off-kilter silhouettes, so the useful alternatives break into three groups.

Print and texture first

Otherwise is the nearest thing on this list: founded in Lisbon in 2017, it builds lightweight patterned button-ups and warm-weather separates around textile-art motifs and woven fabric textures, designed in Lisbon and hand-produced in India under Fair Trade arrangements it documents openly. Expect mid-to-upper pricing, sold via its Lisbon shops, otherwise.shop and independent European stockists. Heste Jente pushes further into maximalism with multicoloured experimental knitwear — sweater vests, shrugs, bolero tops — plus tie-dyed flares, often styled as matching sets. Black Milk and Ed Hardy serve the graphic-print end: digitally printed leggings and licensed pop-culture ranges from the former, dense tattoo-flash tigers, koi and banner script from the latter.

Silhouette-led streetwear

If it's the shape you're after rather than the pattern, Jaded London (oversized parachute cargos, baggy low-rise denim, TikTok-paced drops) is the cheapest entry point at low-to-mid pricing. The Ragged Priest works the same Y2K-grunge register through patched, spliced and distressed denim and oversized knits, with a Seven Dials flagship in London. I Am Gia and Dolls Kill cover going-out and club dressing — cutout dresses, mesh and vinyl, platform boots. Greg Ross and Fear of God are the expensive version of the idea: amplified shoulders, raw edges and engineered washes at Greg Ross (mostly $150-400 via SSENSE, LN-CC, H. Lorenzo and Farfetch), oversized silhouettes in heavy Italian-milled fabric at Fear of God, where the Essentials line is the accessible route in.

Quieter, better-built

AllSaints trades bold print for leather biker jackets and washed rock basics in grey, black and khaki across 200-plus stores. Kestin (Edinburgh, 2014) reworks workwear and military patterns in weather-resistant fabric at small production runs, and I Love Ugly's cropped tapered Zespy pant is a good silhouette swap in muted tones. Massimo Dutti is the value pick at mid pricing — restrained tailoring and knitwear across 511 stores — while DKNY, HUGO Womenswear, IRO Paris, ANINE BING and Aya Muse cover contemporary womenswear from jersey and logo sportswear up to fine-gauge body-conscious knits. Balenciaga is the very-high-price outlier, now led by Pierpaolo Piccioli.