discoWe compared 14 brands similar to Dolls Kill on fit, price and aesthetic — skewing more premium (11 of 14), led by Killstar and Sourpuss.
If you love the bold, alternative aesthetic of Dolls Kill, you'll find similar vibes in brands like Killstar, NastyGal, and PrettyLittleThing. Each of these names offers a unique take on edgy fashion, merging contemporary style with bold designs to create looks that stand out. Brands like Dolls Kill cater to those who embrace their individuality and aren’t afraid to make a statement through their clothing choices, whether that's through gothic elements, vibrant patterns, or vintage inspirations. Explore these options for trendy, stylish pieces that resonate with your fashion-forward sensibilities.
British alternative label founded in 2010, making gothic and occult-inspired clothing, footwear, accessories and homeware sold mainly direct online.
Why it's similar. Killstar has sold gothic and occult-inspired clothing, footwear and homeware direct online from Britain since 2010, the closest single-label match to Dolls Kill's alt-subculture catalogue.
What changes. One in-house gothic line rather than a multi-brand retailer
Sourpuss is a clothing brand that is known for its edgy and alternative style. They offer a range of clothing and accessories featuring bold prints, unique designs, and a punk rock aesthetic.
Why it's similar. Sourpuss shares the Gothic/Punk style with Dolls Kill, with similar silhouettes and fit. The bold, bright palette and alternative edgy designs align closely with the subcultural focus of Dolls Kill.
American mall chain selling band tees, licensed pop-culture merch and goth, punk and emo apparel, owned by Sycamore Partners.
Why it's similar. Shares the Gothic/Punk style and relaxed, boxy silhouette. Palette is darker but still aligns with edgy themes. Offers budget-friendly pricing like Dolls Kill.
What changes. Band tees and fandom merch over club and rave looks
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San Diego footwear and apparel brand known for platform shoes and graphics covered in skulls, gore and tattoo-style artwork.
Why it's similar. Gothic/Punk style with a shared silhouette and fit. Both brands use bold designs and edgy themes, although Iron Fist leans more towards dark, horror-inspired imagery.
Independent London womenswear label known for Y2K- and 90s-inspired printed mini dresses, mesh and corset tops at accessible prices.
Why it's similar. Motel Rocks features edgy and vintage-inspired designs akin to the bold look of Dolls Kill.
Athens-based independent sunglasses label making affordable contemporary eyewear, sold online worldwide and through two retail stores in Athens.
Why it's similar. Shares bold, bright palette and edgy, artistic themes. Silhouette and fit align closely, with a focus on unique design statements.
Osaka label by architecture-trained designer Itaru Yonenaga, making roomy, unisex city clothing from matte technical polyester and double-cloth fabrics.
Why it's similar. Edgy, futuristic themes similar to Dolls Kill. Shares palette and silhouette characteristics, with a focus on making bold fashion statements.
Los Angeles fast-fashion label selling trend-driven, body-conscious womenswear at low prices, built on Instagram influencer marketing and celebrity collaborations.
Founder-run US label making heartbreak-themed loungewear and streetwear: hoodie-and-sweatpant sets, baby tees and denim with angel, devil and slogan graphics.
Australian label from sisters Alana Pallister and Stevie Cox making Y2K-inflected going-out wear, cutout dresses, denim and now footwear.
Oakland-based urban streetwear label selling hip-hop-rooted graphic tees, hoodies and headwear for adults and kids, sold direct online.
London-based online fast-fashion retailer selling own labels such as ASOS Design and Collusion alongside hundreds of third-party brands.
Paris label founded in 2017, known for its crescent-moon monogram jersey and upcycled, regenerated textiles.
UK alternative label from Newcastle making goth, grunge and punk-leaning graphic tees, hoodies, dresses and accessories, sold direct-to-consumer worldwide.
Why it's similar. Like Dolls Kill, Disturbia leans goth, grunge and punk, but sells its own graphic tees, mesh tops and mini dresses direct-to-consumer at low-to-mid prices.
What changes. Tee-and-hoodie led, no footwear depth
Stores that stock Dolls Kill and labels like it.
Nasty Gal is an online womenswear retailer selling bold party and going-out styles at fast-fashion prices, owned by the UK's Debenhams Group.
Why it's similar. NastyGal offers bold and edgy styles that resonate with the alternative spirit of Dolls Kill.
Manchester-based online fast-fashion retailer selling trend-led, low-priced womenswear, now a subsidiary of Debenhams Group, the company formerly known as Boohoo Group.
Why it's similar. PrettyLittleThing shares a commitment to affordable and trendy fashion, appealing to a youthful demographic like Dolls Kill.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | Killstar | 88% | Occult wardrobe | Similar |
| 2 | Sourpuss | 85% | Gothic / Punk | More premium |
| 3 | Hot Topic | 84% | Gothic / Punk | More premium |
| 4 | Iron Fist | 82% | Gothic / Punk | More premium |
| 5 | Motel Rocks | 76% | Contemporary | More premium |
| 6 | Explicit Poets | 76% | Streetwear | More premium |
| 7 | No Control Air | 75% | Streetwear | More premium |
| 8 | Fashion Nova | — | More premium | |
| 9 | Boys Lie | — | More premium | |
| 10 | I Am Gia | — | More premium | |
| 11 | Hella Original | — | Similar | |
| 12 | Asos | — | More premium | |
| 13 | Marine Serre | — | More premium | |
| 14 | Disturbia | — | Similar | |
| 15 | NastyGalRetailer | 84% | Contemporary | More premium |
| 16 | PrettyLittleThingRetailer | 80% | Contemporary | More premium |
Killstar ranks as the most similar brand to Dolls Kill, with a 90% match. It shares the gothic and punk themes but focuses more on dark, occult-inspired styles.
For budget-friendly options, consider Killstar (budget segment), Sourpuss (mid-range), and NastyGal (mid-range), all offering distinctive styles resonant with Dolls Kill.
Killstar excels in dark, gothic themes and offers equally edgy styles compared to Dolls Kill. While Dolls Kill tends toward vivid colors, Killstar leads in dark imagery at budget-friendly prices.
Dolls Kill is celebrated for its bold, alternative pieces inspired by goth, punk, and rave cultures. It's distinct in offering colorful, unique statement pieces that embody a rebellious spirit.
For more affordable options, Killstar and PrettyLittleThing provide fashionable alternatives in the budget segment, allowing edgy expression without the higher cost.