discoWe compared 31 brands similar to Born x Raised on fit, price and aesthetic — 13 cheaper and 4 more premium, led by The Hundreds and Undefeated.
If you're a fan of Born x Raised, then brands like 10 Deep, Awake NY, and Stüssy will undoubtedly pique your interest. These brands embody streetwear styles that resonate with the gritty urban spirit of Los Angeles, much like Born x Raised. With their colorful palettes and relaxed fits, they all share a commitment to bold graphic designs and expressive aesthetics. Explore these brands to discover fresh takes on street culture and unique fashion statements that reflect your individuality. Whether you're drawn to graphic-heavy designs or classic street staples, there's something for every streetwear enthusiast.
Los Angeles streetwear label founded in 2003, known for graphic tees, its Adam Bomb mascot and California skate, punk and surf references.
Why it's similar. The Hundreds aligns with Born x Raised through its LA roots, colorful graphics, and commitment to street culture.
What changes. Skate-mascot branding rather than Chicano/neighborhood iconography
Los Angeles sneaker boutique and apparel label, founded in 2002, known for its five-strike logo and long-running Nike and Jordan Brand collaborations.
Why it's similar. Undefeated shares a bold graphic style and a focus on streetwear aesthetics that resonate with Born x Raised's ethos.
What changes. Sneaker-boutique and athletic focus over cultural commentary
New York label founded in 2012 by ex-Supreme brand director Angelo Baque, known for logo-driven basics and collaborations with New Balance and Timberland.
Why it's similar. Awake NY embodies a similar vibrant streetwear culture and evokes the spirit of New York City, blending classic and contemporary styles.
What changes. NYC-coded, cleaner logo basics
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Tremaine Emory's independent American label using cotton-wreath denim and graphics to tell African diaspora histories through streetwear.
Why it's similar. Graphics as identity and heritage storytelling
What changes. Diaspora narrative, denim-led, higher price
Young Thug's Los Angeles streetwear label, known for spiderweb-graphic hoodies, rhinestone lettering and 555 branding sold through limited drops.
Why it's similar. Sp5der closely mirrors Born x Raised with its streetwear style, boxy silhouette, true-to-size fit, colorful palette, and mid-range segment. Both brands are Los Angeles-based and focus on bold graphics, making them near-identical in positioning.
10 Deep is a streetwear brand that is known for its bold graphics, unique designs, and cultural references.
Why it's similar. 10 Deep shares a similar streetwear ethos with bold graphics and urban-inspired designs, appealing to a youthful audience.
Brooklyn-born streetwear label founded by April Walker, mixing workwear and athletic shapes; a 1990s hip-hop staple still run by its founder.
Why it's similar. Walker Wear shares a similar streetwear ethos, relaxed silhouette, and urban focus, with a strong cultural and graphic design influence. Both brands cater to mid-range, urban streetwear aficionados.
What changes. East Coast heritage revival, less collab-driven
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Stüssy and Born x Raised both contribute to the streetwear scene with relaxed silhouettes and colorful palettes, echoing urban culture.
What changes. Surf lineage, broader mainstream range
New York label making limited-edition genderless streetwear from deadstock and recycled fabrics, designed in New York and produced in Shanghai.
Why it's similar. Bobblehaus and Born x Raised both offer colorful, graphic-heavy streetwear with a boxy fit. They share a focus on sustainability and vibrant designs that appeal to a contemporary audience.
Mexico City unisex knitwear label making brightly patterned cotton sweaters, ponchos and sarapes that fuse Mexican folk motifs with pop-culture graphics.
Why it's similar. PAY'S shares similarities in streetwear style, colorful palette, and relaxed silhouettes. Both brands emphasize innovation and unique design perspectives within their mid-range positioning.
Los Angeles streetwear label Chinatown Market, which traded as MARKET from 2021 to 2026, known for smiley-face graphics, tie-dye and bootleg-style pop-culture apparel.
San Francisco art-and-apparel label pairing artist-collaboration graphic tees and prints with its Fillmore Street store and FIFTY24SF gallery.
New York streetwear and lifestyle label founded in 2011 by Ronnie Fieg, known for sportswear staples and sneaker collaborations.
Beijing streetwear brand built on Chinese cultural motifs, known for sneaker collaborations with Nike, Jordan and Converse.
Los Angeles label founded in 2013 by Jerry Lorenzo, pairing oversized streetwear silhouettes with luxury fabrics and muted, neutral palettes.
Hong Kong multi-brand streetwear retail concept from I.T Apparels, stocking labels like Carhartt, Obey and X-LARGE alongside in-house line fingercroxx.
Hong Kong streetwear label founded in 1999 under the I.T group, known for logo-driven basics, outerwear and British-inflected youth styling.
New York label founded by Teddy Santis in 2014, blending 1990s NYC streetwear with prep and Americana, plus long-running New Balance work.
London skate brand founded in 2009 by Lev Tanju, known for Tri-Ferg graphics, VHS-era humour and weekly Friday drops.
London menswear label founded in 2015, known for the Whiting overshirt and textured, slow-fashion pieces made from sustainably sourced fabrics.
New York skate brand, closed in 2024, that made decks and apparel with cartoonish, joke-driven graphics rooted in downtown Manhattan skate culture.
Brooklyn menswear label mixing technical outerwear with American Northeast workwear and sportswear staples.
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Independent New York City label founded in 2007, known for illustrative graphic apparel rooted in the city, the outdoors and the arts.
Former Astoria, Queens skate shop and clothing label known for New York-referencing graphic tees, hoodies, caps and decks; now found on resale.
Rei Kawakubo's Tokyo label, founded 1969, known for avant-garde pattern-cutting, a family of sub-labels and the heart-logo Play diffusion line.
Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
What changes. Preppy menswear quality, less street graphics
Los Angeles logo-driven streetwear label founded in 2015 by Neek Lurk, owned by licensing firm Marquee Brands since 2022.
Accra streetwear label and creative collective making graphic tees, hoodies and jerseys rooted in Ghanaian youth culture and social commentary.
South Central LA label by Kacey Lynch making community-rooted graphic streetwear, known for New Balance and The Hundreds collaborations.
Why it's similar. South Central LA label by Kacey Lynch making community-rooted graphic streetwear, known for New Balance and The Hundreds collaborations.
Pioneering 1989 Los Angeles streetwear label built on message-driven graphics, colorblocking and its "Clothing Without Prejudice" ethos, still founder-run.
Why it's similar. Pioneering 1989 Los Angeles streetwear label built on message-driven graphics, colorblocking and its "Clothing Without Prejudice" ethos, still founder-run.
Stores that stock Born x Raised and labels like it.
California sneaker and collectibles retailer known for licensed pop-culture collaborations with Reebok, ASICS, Saucony and Onitsuka Tiger.
Los Angeles boutique and in-house label led by Chris Gibbs, known for Japanese streetwear imports and Nike/Air Jordan collaborations.
Why it's similar. Like Born x Raised, Union LA is rooted in Los Angeles streetwear, pairing graphic tees, workwear outerwear and denim with heavy Nike and Air Jordan collaboration output.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Scores are directional, not absolute. Read the full methodology →
| # | Brand | Similarity | Best for | Price |
|---|---|---|---|---|
| 1 | The Hundreds | 80% | Streetwear | Cheaper |
| 2 | Undefeated | 78% | Streetwear | Similar |
| 3 | Awake NY | 76% | Streetwear | Cheaper |
| 4 | Denim Tears | 74% | Cultural graphics | Similar |
| 5 | sp5der | — | Streetwear | Similar |
| 6 | 10 Deep | — | Streetwear | Cheaper |
| 7 | Walker Wear | 62% | Streetwear | Cheaper |
| 8 | Stüssy | 70% | Streetwear | Cheaper |
| 9 | Bobblehaus | — | Streetwear | Similar |
| 10 | PAY'S | — | Streetwear | Similar |
| 11 | MARKET | — | More premium | |
| 12 | Upper Playground | — | Cheaper | |
| 13 | Kith | — | More premium | |
| 14 | Soulgoods | — | Cheaper | |
| 15 | Fear of God | — | More premium | |
| 16 | Double-park Hong Kong | — | Similar | |
| 17 | IZZUE Hong Kong | — | Similar | |
| 18 | Aimé Leon Dore | — | More premium | |
| 19 | Palace | — | Cheaper | |
| 20 | Wax London | — | Similar | |
| 21 | Alltimers | — | Cheaper | |
| 22 | Adsum | — | Cheaper | |
| 23 | Huf | — | Cheaper | |
| 24 | Only NY | — | Cheaper | |
| 25 | Belief | — | Cheaper | |
| 26 | Comme des Garçons | — | Similar | |
| 27 | Noah NYC | 63% | Similar | |
| 28 | Anti Social Social Club | — | Similar | |
| 29 | Free the Youth | — | Similar | |
| 30 | Bricks & Wood | — | Similar | |
| 31 | Cross Colours | — | Similar | |
| 32 | BaitRetailer | — | Similar | |
| 33 | Union Los AngelesRetailer | — | Similar |
sp5der is the brand most similar to Born x Raised, scoring a 95% match due to its vibrant streetwear style and bold graphics that echo the essence of Los Angeles.
For those seeking less expensive options, consider brands like sp5der, 10 Deep, and Walker Wear, all within the mid-range price tier.
While sp5der and Born x Raised both excel in bold streetwear, sp5der might appeal more to younger audiences with its youthful focus and dynamic graphics.
Born x Raised is renowned for its gritty urban aesthetics, bold graphics, and high-quality craftsmanship, capturing the rebellious spirit of Los Angeles street culture.
10 Deep and Walker Wear offer great value alternatives to Born x Raised, providing mid-range streetwear with a strong graphic presence.