discoWe compared 21 brands similar to Obey on fit, price and aesthetic — skewing more premium (7 of 21), led by Rebel8 and The Hundreds.
If you love Obey for its vibrant streetwear designs and bold cultural commentary, you'll likely appreciate brands like The Hundreds, Stüssy, and 10 Deep. These brands share similar aesthetics, embracing the streetwear vibe with oversized silhouettes and colorful palettes. Whether you’re drawn to The Hundreds' Californian culture, Stüssy’s surf roots, or 10 Deep's urban influences, each brand offers a unique twist on contemporary streetwear. Explore other brands like Obey to enhance your wardrobe with styles that embody youth culture and artistic expression.
Los Angeles-based streetwear label founded in San Francisco in 2003, known for hand-drawn tattoo, graffiti and skate graphics on tees and fleece.
Why it's similar. Hand-drawn tattoo and graffiti art on the same price tier
What changes. Tattoo/lowbrow imagery rather than political propaganda
Los Angeles streetwear label founded in 2003, known for graphic tees, its Adam Bomb mascot and California skate, punk and surf references.
Why it's similar. Both brands share a strong streetwear heritage and are rooted in Los Angeles culture.
What changes. Skate-pop humor instead of activist messaging
Brooklyn-born, LA-based streetwear label known for its Keep Watch eyeball graphics, punk and horror-inflected graphic tees, and artist collaborations.
Why it's similar. Punk-horror counterculture graphics, same accessible pricing
What changes. Horror/eyeball iconography, less workwear cut
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Independent New York menswear label from Brendon Babenzien and Estelle Bailey-Babenzien, blending skate, surf, punk and Ivy tailoring with transparent sourcing.
Why it's similar. Overt political stance on military and workwear staples
What changes. Far higher price and real menswear fabrication
American surf-rooted streetwear pioneer known for its scrawled signature logo, graphic tees, hoodies and tightly controlled chapter-store distribution.
Why it's similar. Both are influential streetwear brands with origins in California, known for their colorful designs and boxy silhouettes.
What changes. Surf heritage and logo focus over commentary
Los Angeles streetwear label known for hand-drawn skull-and-flame graphics screen-printed locally onto heavyweight tees, hoodies and reworked Americana staples.
Why it's similar. Both brands share a streetwear aesthetic with relaxed and boxy silhouettes. Warren Lotas features colorful palettes and similar materials.
10 Deep is a streetwear brand that is known for its bold graphics, unique designs, and cultural references.
Why it's similar. Both brands excel in bold graphics and unique streetwear designs that resonate with a youthful audience.
New York skate brand founded in 2012, making boards and graphic apparel steeped in lo-fi 90s internet and public-access TV imagery.
Why it's similar. Both brands offer relaxed and oversized silhouettes with colorful materials and a boxy fit, catering to the streetwear market.
Founder-run Los Angeles skate and streetwear brand known for its diamond logo, Tiffany-blue graphics and skate hardware.
Why it's similar. Both offer a colorful and playful take on streetwear, with a focus on boxy silhouettes.
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Why it's similar. Both brands embrace streetwear styles and boxy silhouettes, attracting a similar audience.
What changes. Skate-shop lineage, no political messaging
Paris label by Stéphane Ashpool blending basketball culture with French tailoring, now operating through his Souvenir Pigalle shop and Olympic uniform work.
Why it's similar. Pigalle and Obey both focus on streetwear with relaxed silhouettes and colorful designs, but Pigalle emphasizes premium materials.
Mexico City label by Patricio Campillo, pairing rigorous tailoring with charro and hacienda references and materials made by Mexican artisan workshops.
Why it's similar. Similar streetwear styles with a focus on colorful palettes and relaxed silhouettes.
Los Angeles streetwear label founded in 2002, known for Medusa-head and chain-motif graphic tees, hoodies and caps rooted in West Coast hip-hop.
Why it's similar. Both brands offer bold streetwear designs with oversized silhouettes, making them appealing to statement-makers.
Tyler, The Creator's Los Angeles streetwear label, known for pastel color-blocking, cartoon graphics and the Golf le Fleur* footwear and tailoring line.
Ottawa-based streetwear brand founded in 2008, mixing graphic-led menswear, sportswear and technical outerwear made for Canadian weather.
Sean John is a clothing brand founded by rapper and entrepreneur Sean Combs, also known as P. Diddy. The brand is known for its urban and sophisticated style, featuring a range of clothing from casual streetwear to high-end suits.
New York streetwear label founded in 2006 by two former Supreme staffers, known for graphic tees, skate decks and reworked NYC iconography.
Italian sportswear brand under BasicNet, known for its back-to-back Omini logo, 222 Banda logo-tape tracksuits and football kit heritage.
Southern California menswear label built around utility-driven trousers, joggers and outerwear in muted, minimally branded palettes.
Independent Los Angeles streetwear brand founded in 1997 by Andy Mueller, known for graphic headwear, small-batch basics and artist collaborations.
Independent Los Angeles skate label built around Lord Nermal, the middle-finger-flipping cartoon cat, on graphic tees, hoodies and decks.
Disco ranks brand alternatives using style overlap, category overlap, price tier, fit, colour palette, and cultural context. Read the full methodology →
| # | Brand | Best for | Price |
|---|---|---|---|
| 1 | Rebel8 | Graphic tees | Similar |
| 2 | The Hundreds | Streetwear | Similar |
| 3 | Mishka | Punk graphics | Similar |
| 4 | Noah NYC | Activist menswear | Similar |
| 5 | Stüssy | Streetwear | Similar |
| 6 | Warren Lotas | Streetwear | More premium |
| 7 | 10 Deep | Streetwear | Similar |
| 8 | Bronze 56k | Streetwear | Similar |
| 9 | Diamond Supply Co. | Streetwear | Similar |
| 10 | Huf | Streetwear | Similar |
| 11 | Pigalle | Streetwear | More premium |
| 12 | The Pack | Streetwear | More premium |
| 13 | Crooks & Castles | Streetwear | Similar |
| 14 | Golf Wang | More premium | |
| 15 | Raised by Wolves | Similar | |
| 16 | Sean John | More premium | |
| 17 | Acapulco Gold | More premium | |
| 18 | Kappa | Similar | |
| 19 | Publish Brand | Similar | |
| 20 | The Quiet Life | More premium | |
| 21 | Ripndip | Similar |
The Hundreds is the brand most similar to Obey. It shares a strong streetwear heritage infused with Californian skate and surf culture elements.
The Hundreds, Stüssy, and Warren Lotas are great alternatives that match Obey's style while positioned in the mid-range ($$) price tier.
While both brands excel in streetwear, The Hundreds incorporates a wider range of California-inspired cultural elements, offering a varied style fit for those who appreciate a skate-surfer aesthetic.
Obey is renowned for its bold graphic designs, streetwear aesthetic, and a strong focus on social and political commentary, making it a staple for expressive urban fashion lovers.
Ripndip and Bronze 56k are excellent value options offering playful and comfortable streetwear experiences in a similar mid-range price segment ($$).