
Huf
HUF is a skate and streetwear brand founded in San Francisco in 2002 by pro skateboarder Keith Hufnagel, now owned by Japan's TSI Holdings.
Why it's similar. Skate logo tees, hoodies, caps and socks from a San Francisco label, worn as everyday basics.
What changes. A plainer skate-shop identity with frequent licensed collaborations instead of a distinct graphic voice.




