95% matchSupra
Supra closely mirrors Primitive with its shared Los Angeles origins, skateboarding influences, and emphasis on bold, streetwear aesthetics.
Primitive
StyleSkatewearStreetwear
Known forHoodies & sweatshirtsT-shirts & graphic tees
Primitive is a skate-founded apparel and hardgoods label led by pro skateboarder Paul Rodriguez with partners Heath Brinkley, Andy Netkin and Jubal Jones. It started as a skate shop in Encino, California in 2008 and launched its own board brand in 2014. The catalog spans decks, wheels, griptape and completes alongside graphic tees, fleece, hats and youth and women's lines. Anime and pop-culture licensing drives much of the output, including repeat Dragon Ball Z and Naruto capsules plus Umbro, Outkast and Los Angeles Dodgers collaborations.
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How Primitive fits
| Category | Runs | Shape | Length | Size advice | Confidence |
|---|---|---|---|---|---|
| Jackets | true to size | regular with room to layer over a hoodie | regular | Take your normal size unless you plan to layer heavy fleece underneath. | low |
| Hoodies & sweatshirts | slightly large | relaxed, roomy through the body with dropped-ish shoulders on some cuts | regular | Stick with your usual size for a loose fit, or size down if you want it closer to the body. | medium |
| Trousers & pants | true to size | relaxed to loose skate cut | regular, often stacking slightly over shoes | Order your measured waist size; the leg is already wide so no need to size up. | low |
| T-shirts & graphic tees | true to size | regular to slightly boxy, classic skate tee cut | regular to slightly long in the body | Take your normal size; go up one if you prefer the oversized look most skaters wear. | medium |
Does Primitive run big or small?
Primitive fits true to size. Order your usual size, and size up one if you want the oversized skate look or room to layer over a hoodie. Most shoppers report Primitive graphic tees and fleece fit close to standard US streetwear sizing, with a relaxed rather than slim cut and plenty of people sizing up for a baggier skate fit.
How does Primitive fit?
Most shoppers report Primitive graphic tees and fleece fit close to standard US streetwear sizing, with a relaxed rather than slim cut and plenty of people sizing up for a baggier skate fit. Overall shape: regular to slightly relaxed, skate-leaning silhouettes.
How do Primitive jackets fit?
Primitive jackets fits true to size. Take your normal size unless you plan to layer heavy fleece underneath. Shape: regular with room to layer over a hoodie.
How do Primitive hoodies & sweatshirts fit?
Primitive hoodies & sweatshirts fits slightly large. Stick with your usual size for a loose fit, or size down if you want it closer to the body. Shape: relaxed, roomy through the body with dropped-ish shoulders on some cuts.
How do Primitive trousers & pants fit?
Primitive trousers & pants fits true to size. Order your measured waist size; the leg is already wide so no need to size up. Shape: relaxed to loose skate cut.
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
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