85% matchRipndip
Cartoon-mascot skate graphics at the same price point
What changes: Single in-house character instead of licensed anime IP
Brand profile
Primitive
Los Angeles skate brand founded by Paul Rodriguez, known for foil-graphic decks, graphic apparel and anime licensing collabs like Dragon Ball Z.
Los AngelesOrigin
MenswearFocus
SkatewearStyle
$$Price
33 brands like Primitive like Ripndip, Diamond Supply Co., Huf →
What to know about Primitive
A skate shop before a brand
It opened as a retail shop in Encino in 2008 and only launched its own board line in 2014, led by pro skater Paul Rodriguez with three partners.
Licensed graphics drive the catalog
Much of the output is anime and pop-culture tie-ins, with repeat Dragon Ball Z and Naruto capsules plus Umbro, Outkast and Dodgers collaborations.
Decks and fleece from one label
The range covers decks, wheels, griptape and completes alongside graphic tees, hoodies, hats and youth and women's lines, all at low-to-mid prices.
How Primitive fits
Overall fit
true to size
Most shoppers report Primitive graphic tees and fleece fit close to standard US streetwear sizing, with a relaxed rather than slim cut and plenty of people sizing up for a baggier skate fit.
Tip: Order your usual size, and size up one if you want the oversized skate look or room to layer over a hoodie.
Medium confidence · based on 10 sources
By category
| Category | Runs | Shape | Size advice |
|---|---|---|---|
| Jackets | true to size | regular with room to layer over a hoodie | Take your normal size unless you plan to layer heavy fleece underneath. |
| T-shirts & graphic tees | true to size | regular to slightly boxy, classic skate tee cut | Take your normal size; go up one if you prefer the oversized look most skaters wear. |
| Hoodies & sweatshirts | slightly large | relaxed, roomy through the body with dropped-ish shoulders on some cuts | Stick with your usual size for a loose fit, or size down if you want it closer to the body. |
| Trousers & pants | true to size | relaxed to loose skate cut | Order your measured waist size; the leg is already wide so no need to size up. |
Directional fit consensus summarized from public sources with AI — a starting point, not a guarantee. Confirm with the product's own measurements before buying.
If you like Primitive
See all 33 brands like Primitive →85% match
82% matchDiamond Supply Co.
LA skate hardgoods plus logo-heavy fleece and hats
80% matchHuf
Pro-skater-founded, deck-and-tee catalog with collabs
What changes: Stronger footwear program, more SF/streetwear lean
70% matchElement
Decks and completes with mall-accessible casual apparel
What changes: Nature/outdoor themes, no pop-culture licensing
Primitive fit questions
Does Primitive run big or small?
Primitive fits true to size. Order your usual size, and size up one if you want the oversized skate look or room to layer over a hoodie. Most shoppers report Primitive graphic tees and fleece fit close to standard US streetwear sizing, with a relaxed rather than slim cut and plenty of people sizing up for a baggier skate fit.
How does Primitive fit?
Most shoppers report Primitive graphic tees and fleece fit close to standard US streetwear sizing, with a relaxed rather than slim cut and plenty of people sizing up for a baggier skate fit. Overall shape: regular to slightly relaxed, skate-leaning silhouettes.
How do Primitive jackets fit?
Primitive jackets fits true to size. Take your normal size unless you plan to layer heavy fleece underneath. Shape: regular with room to layer over a hoodie.
How do Primitive t-shirts & graphic tees fit?
Primitive t-shirts & graphic tees fits true to size. Take your normal size; go up one if you prefer the oversized look most skaters wear. Shape: regular to slightly boxy, classic skate tee cut.
How do Primitive hoodies & sweatshirts fit?
Primitive hoodies & sweatshirts fits slightly large. Stick with your usual size for a loose fit, or size down if you want it closer to the body. Shape: relaxed, roomy through the body with dropped-ish shoulders on some cuts.
Brand facts
Primitive is a skate-founded apparel and hardgoods label led by pro skateboarder Paul Rodriguez with partners Heath Brinkley, Andy Netkin and Jubal Jones. It started as a skate shop in Encino, California in 2008 and launched its own board brand in 2014. The catalog spans decks, wheels, griptape and completes alongside graphic tees, fleece, hats and youth and women's lines. Anime and pop-culture licensing drives much of the output, including repeat Dragon Ball Z and Naruto capsules plus Umbro, Outkast and Los Angeles Dodgers collaborations.
- Founded
- 2008
- Origin
- Los Angeles, United States
- Made in
- USA
- Price
- $$
- Focus
- Menswear
- Facts checked
- August 2026
- Styles
- Skatewear, Streetwear