Brand profile
AB Fits
North Beach denim specialist since 1990, offering expert fitting and a curated mix of raw denim, workwear and independent labels for men and women.
What to know about AB Fits
AB Fits is an independent multi-brand shop at 1519 Grant Avenue in San Francisco's North Beach. San Francisco native Howard Gee started it in 1990, and it is known for denim. The shop sells men's and women's clothing built around raw and premium jeans from labels such as A.P.C., 3x1, Levi's Vintage Clothing, Rogue Territory and Tellason, plus workwear-leaning jackets, tops and accessories. Staff fit customers one-on-one and hem jeans on a vintage chain-stitch machine. The shop has also sold its own Cone Mills denim line.
- Founded
- 1990
- Origin
- San Francisco, United States
- Price
- $$$
- Focus
- Unisex
- Facts checked
- November 2026
- Styles
- Workwear / Heritage, Minimalist / Contemporary
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