92% matchWarby Parker
The US DTC template: flat pricing, home try-on
What changes: Broader US retail footprint and more classic American shapes
Brand profile
Ace & Tate
Amsterdam-based direct-to-consumer eyewear brand selling in-house designed prescription frames and sunglasses at accessible flat prices online and in European stores.
AmsterdamOrigin
UnisexFocus
Minimalist / ContemporaryStyle
$$Price
4 brands like Ace & Tate like Warby Parker, ollie quinn, Yes Glasses →
What to know about Ace & Tate
One flat price, lenses included
Frames sell at a single entry-level price with standard prescription lenses included; tints, blue-light filters and progressives cost extra.
Frames designed in-house, dropped seasonally
Ace & Tate draws its own acetate and metal frames, keeping core shapes in stock while cycling new seasonal colourways through regular drops.
Pared-back Northern European shapes
The look is minimal and slightly preppy rather than statement eyewear, sold direct online with home try-on and through its own stores across Europe.
If you like Ace & Tate
92% match
85% matchollie quinn
Same flat lens-included pricing, smaller shop network
What changes: Canada-focused, less drop-driven colour storytelling
72% matchYes Glasses
Cheaper online-only take on in-house frames
What changes: No stores or try-on ritual, weaker design identity
68% matchGarrett Leight
Design-led acetate frames, but California vintage feel
What changes: Three to four times the price, optician-channel luxury
Brand facts
Ace & Tate is a Dutch direct-to-consumer eyewear label founded in Amsterdam in 2013. It designs its own acetate and metal frames in-house, selling prescription glasses and sunglasses at flat entry-level prices that include standard lenses, with paid upgrades for tinted, blue-light and progressive options. The range leans on pared-back Northern European shapes in seasonal colourways, released as regular drops alongside core styles. The brand sells online with home try-on and through its own stores in cities across the Netherlands, Germany, the UK, Belgium and the Nordics.
- Founded
- 2013
- Origin
- Amsterdam, Netherlands
- Made in
- Italy, China
- Price
- $$
- Focus
- Unisex
- Facts checked
- September 2026
- Styles
- Minimalist / Contemporary, Urban prep / Ivy